Mazda believes that achieving a world without accidents requires not only enhancing vehicle safety performance, but also initiatives focused on people, roads, and infrastructure. Mazda raises awareness through various events and collaborates with local governments and other companies to promote road and infrastructure improvements.
For raising awareness among people, Mazda provides customers to experience firsthand the latest vehicle safety support features at various events. These include devices that detect driver abnormalities and systems that compensate for blind spots. By encouraging customers to use these features more conveniently and appropriately, Mazda aims to raise awareness among both drivers and those around them, striving to reduce accidents.
For road and infrastructure improvements, Mazda is working with the local government, neighborhood associations, and related companies in Miyoshi City, Hiroshima Prefecture—where Mazda's test facility is located—to create systems that support safer driving for elderly drivers.
We installed vehicle behavior measurement devices in private cars to collect driving data from elderly drivers. This enabled us to create a “Traffic Safety Map” (*) that highlights local danger spots, such as locations with frequent sudden braking incidents. Moving forward, we plan to advance activities that integrate vehicles, people, roads, and infrastructure.
Through such initiatives, Mazda aims to realize a car society where anyone can move freely, safely, and securely anytime, anywhere, leading to a more fulfilling life.