DESIGN

BREATHING LIFE INTO THE CAR. BRINGING MAZDA’S PHILOSOPHY TO LIFE.
INTRODUCING MAZDA’S “KODO DESIGN”

MAZDA’S DESIGN PHILOSOPHY

Every time you see the car, your heart is stirred. Every time you drive, your heart flutters. The design touches your heartstrings. Our goal is to breathe life into the car.

 

That is Mazda’s “KODO design”. A sketch becomes a clay model, and then a mold, The sensitivity and skill of our craftsmen sharpen the living form. The result is ultimate elegance. Every moment you spend with your car is a special experience.

 

DESIGNS THAT STIMULATE THE SENSES AND STIR THE HEART
 

We challenge ourselves to breath life into our cars 

by eliminating unnecessary elements to create an abundance of space
that reflects “less is more” Japanese aesthetics,

and also through a delicate, subtle expression of light

refined to the extreme.

A DYNAMIC FORM THAT MAKES YOUR HEART SOAR

A powerful and dynamic framework that looks as if it could start running at any moment.

Simple beauty and elegance coexist there.

The appearance that only a living car can have, whether it is running or stationary, will keep your heart racing,

WARMTH THAT EMBRACES THE HEART OF THE PASSENGER

The car is not just a machine.

It has a soul and can create an irreplaceable bond with you. That is why we are committed to enveloping the hearts of our customers with the warmth of human hands. We will continue to create cars that are alive with the hands of artisans, paying attention to every detail of the car.

A CAR THAT FILLS YOUR HEART WITH A MOMENTARY EXPRESSION

Colors produced by TAKUMINURI, Mazda’s unique body paint technology with a feel of hand-painting by skilled artisans.

The surrounding scenery and light are delicately transferred to the body, creating a rich expression that can only be seen on the spot. The expression of your car that you happen to encounter at that moment delivers a once-in-a-lifetime view to you, and fill your heart

RICH SPACE WITH FUNCTIONALITY PROVIDES THE HIGHEST LEVEL OF COMFORT

The interior is a space where all passengers come into contact with their car and deepen their emotional attachment to it.

That is why the interior is required to have both quality and functionality at a high level. We will create every detail to ensure that the time spent in the car is filled with the highest level of comfort.

CONCEPT CAR SELECTION

INTRODUCING CONCEPT CARS THAT EMBODY MAZDA‘S DESIGN PHILOSOPHY.

MAZDA ICONIC SP

MAZDA 創 ARATA