Mazda announced its "Lean Asset Strategy", which will realize the company’s multi-solution approach for electrification on March 18, 2025.
Mazda considers the period up to 2030 to be the "dawn of electrification“, and under the 2030 Management Policy, the company will promote electrification with multi-solution to flexibly respond to diversifying customer needs and environmental regulations. The "Lean Asset Strategy", announced today, is an implementation strategy to enhance Mazda's corporate value as a niche player by increasing the utilization of existing assets in the timely development, production, and market introduction of diverse products and electrification technologies.