CEO MESSAGE

Mazda was founded in Hiroshima in 1920 based on its founder Jujiro Matsuda’s desire to contribute to society through the machine industry. Over the years, Mazda’s growth has been intimately connected with the history of Hiroshima, and the Company even played an important role in helping the city rebuild after World War II to become the world-renowned City of Peace it is today. This unique history cultivated a challenger spirit deep within the psyche of the Company, and it was this challenger spirit that drove us to become the first＊ in the world to achieve mass production of rotary engines and to create numerous other unique technologies, winning the favor of countless fans. As lovers of peace, our mission is to create greater amounts of joy around the world.

The automotive industry currently finds itself at a once-in-a-century turning point. In these uncertain times, it is crucial for us to clarify our purpose and our objectives to provide signposts to direct us on the road toward our goals. This is why Mazda has established a corporate philosophy to guide us as our North Star.

This corporate philosophy is comprised of three elements. First is our Purpose of “enrich life-in-motion for those we serve,” which represents Mazda’s raison d’être.

Next is our Promise, the promise of what we aim to deliver customers and all other stakeholders in order to fulfill our Purpose. Last, our Values are the core values that inform our actions.

The exercise of our corporate philosophy will be supported by brand value management, which is Mazda’s long-embraced management philosophy.

Brand value management is the philosophy of providing value that resonates with customers and other stakeholders to form emotional bonds that contribute to long-term relationships for driving improvements in brand value and ultimately corporate value. Mazda will continue to promote brand value management in order to develop and deliver unique value that is thoroughly based on the customer amid the advancement of digital transformation and the diversification of values. We thereby aim to ensure our brand continues to be the one that customers choose and that Mazda can keep growing into the future.

To support the exercise of its corporate philosophy, Mazda established the 2030 Vision, which describes our goal for the Company in 2030 as “To be a car-loving company that creates moving experiences through the ‘joy of driving.’”

To realize our 2030 Vision, we will continue to center our actions on our brand value management approach while also advancing the Management Policy up to 2030, which is underpinned by three pillars: contribution to curbing of global warming, realization of an automotive society that offers safety and peace of mind, and creation of unique value.

Meanwhile, at the 2023 G7 Summit, which was held in Mazda’s birthplace of Hiroshima, world leaders declared their intent to adopt a range of pathways toward achieving carbon neutrality, which symbolized the Japanese automotive industry’s vision for a responsible transition toward a sustainable mobility society.

Mazda has declared its intent to endeavor to achieve carbon neutrality across its supply chain by 2050. On our path toward this larger goal, we are working on achieving carbon neutrality at Mazda factories around the globe by 2035. Contribution to curbing of global warming has been identified as an important task in implementing the Management Policy up to 2030. Accordingly, Mazda is focused on promoting electrification and achieving carbon neutrality.

In our initiatives to promote electrification, we will advance a three-phase transition toward the era of EVs expected to begin around 2030. Our multi-solution approach will be adopted during this transition, through which we will utilize Mazda’s technology assets to offer combinations of high-efficiency internal combustion engines and electrified devices. We thereby aim to supply diverse solutions based on the energy sources and regulations of the regions we serve in order to reduce total CO₂ emissions by helping as many customers as possible embrace low-emissions solutions.

For carbon neutrality initiatives, we have set the target of achieving a 69% decrease in CO₂ emissions at our plants and operational sites in Japan by FY March 2031, in comparison to the level in FY March 2014, along with the interim target of achieving a usage rate of electricity generated from non-fossil fuel sources of 70% or more.

People are Mazda’s most important asset in achieving these goals, and the sum total of the improvement and growth of each person’s abilities is also the source of the Company’s growth. People are also our most important resource when it comes to adapting to the trends toward carbon neutrality and electrification and other massive changes.

The starting point for Mazda’s development of people can be found in the Mazda Way. The Mazda Way is a summary of our approach toward work, i.e., our code of conduct, passed down within the Company since it was founded and codified in text in 2008. This code helps ensure that employees can continue to demonstrate their unique talents while the organization maintains a consistent direction and that these values can be faithfully passed on to future employees.

At the moment, we are endeavoring to encourage employees to act based on greater consideration for the feelings of others while respecting the growth and diversity of all employees and cherishing the code of conduct that is the Mazda Way. To facilitate these efforts, we launched the Blueprint organizational culture reform program in 2023. Through this program, we aim to develop a workplace environment that is home to a culture of supporting the front lines and that allows for the exercise of creativity.

Mazda is a company that is dedicated to providing the joy of driving and supporting the joy of living by adapting to match the times in its technology innovation efforts for contributing to carbon neutrality and other sustainability goals and in its business operation activities shaped by its brand value management approach.

With our focus on people, we will unite our diverse technologies with the knowledge and passion of our various co-creation partners in order to contribute to the realization of a carbon-neutral society where everyone feels safe to move freely. In doing so, we aim to bring emotion in motion and excitement to everyday life, sharing happiness with family, friends, and those around us.