HISTORY(2010～2014)

12

・Production at Mexico plant reaches 100,000 units

12

・Introduces Mazda LM55 Vision Gran Turismo virtual sports car

11

・4th generation Demio (Mazda2) wins Good Design Gold Award 2014 in Japan

10

・Production of 4th generation Mazda2 begins in Mexico

・Starts to sell vehicles in all ten ASEAN nations upon re-entering Myanmar

10

・4th generation Demio (Mazda2) wins Japan Car of the Year

Mazda Demio (Mazda2) was named the 2014-2015 Japan Car of the Year Japan. It was the fifth Mazda to take the award, following the CX-5 in 2013.

09

・Production of 4th generation Mazda2 begins in Thailand

・Sales of models powered by SKYACTIV-D diesel engines reach 100,000 units in Japan

・Lobby of headquarters' building renovated

The lobby of Mazda's headquarter building was renovated to better represent the Mazda brand and make it a more comfortable space for visitors. It was the first renewal in 11 years.

09

・World premiere of 4th generation MX-5

The 4th generation MX-5 (Roadster) was unveiled at simultaneous fan events in Japan, the U.S. and Spain.

・4th generation Mazda2 (Demio) goes on sale

08

・"Mazda Technology for Kids" receives Prime Minister Award at Kids Design Awards

07

・Production of 4th generation Mazda2 (Demio) begins at Hofu Plant in Japan

06

・Over 10,000 Axelas (Mazda3) produced for driving school use

Each generation of the Axela has been developed into an instruction car modified for use in driving schools in Japan.

05

・Completes construction of vehicle assembly plant for Mazda vehicles in Malaysia

04

・Production of 3rd generation Mazda6 and Mazda3 begins in China

・Over one million SKYACTIV models produced

Global production volume of full-SKYACTIV models (CX-5, Mazda6 (Atenza) and Mazda3 (Axela)) reached one million units in March 2014, approximately 2 years and 4 months after production of CX-5 started in November 2011 .

04

・Unveils 25th Anniversary Edition MX-5 at New York Auto Show

03

・Production of 3rd generation Mazda3 begins in Thailand

03

・World premiere of Mazda HAZUMI concept

The Mazda HAZUMI concept was revealed at the Geneva Motor Show, foreshadowing Mazda's next-generation compact car.

・Mazda6 (Atenza) takes top safety ratings in Japan, U.S. and Europe

02

・Sponsors Sanfrecce Hiroshima's uniform for AFC Champions League 2014

02

・Global production of Mazda3 (Axela) hits four million units

Total production of Mazda3 reached four million units on January 22, 2014, just ten years and seven months after production of the model commenced in June 2003. No other Mazda model has reached the milestone as quickly.

01

・Mass production starts at Mexico plant

01

・CX-5 is the best-selling SUV in Japan for second year in a row

・Launches new micro-mini Flair Crossover

12

・Chosen for inclusion in Ethibel EXCELLENCE Investment Registers by Forum ETHIBEL, an organization that promotes socially responsible investments

11

・Launches official applications SHAKIN' RACER and MOTIONIST

11

・Launches Flair Wagon wheelchair-mover in Japan

・Launches all-new Axela (Mazda3) in Japan

Like Mazda6 (Atenza) and CX-5 before it, the 3rd generation Mazda3 (Axela) adopts both Mazda's next-generation SKYACTIV Technology and its new KODO-Soul of Motion design theme. In Japan it is offered in gasoline, diesel and hybrid versions, making Mazda the first Japanese automaker to offer three different powertrain types in a single model in the Japanese market.

・Mazda Atenza (Mazda6) wins RJC Car of the Year

・Mazda Atenza (Mazda6) wins 2013-2014 Car of the Year Japan "Emotional Award"

09

・Receives METI minister's award for Monotsukuri Innovation at the 5th Monodzukuri Nippon Grand Awards

・Exhibits at CEATEC JAPAN for the first time

・Resolves to sell Mazda vehicles in all ten ASEAN countries

09

・Mazda's advanced safety vehicle Atenza ASV-5 begins trials on public roads

Mazda developed the Atenza ASV-5 equipped with advanced driving safety support system and began testing it on public roads from September 2013. The vehicle was used to test a driving safety support system which utilizes an intelligent transport system cooperatively developed by industrial, academic and government organizations. The car also took part in the 20th ITS World Congress Tokyo 2013 in October and demonstrated a futuristic safety system in which streetcars and automobiles communicate with each on the streets of Hiroshima.

・Launches fully-redesigned Mazda Scrum

・Introduces next-generation car connectivity system 'Mazda Connect' with the all-new Mazda3 (Axela)

Mazda introduced Mazda Connect with the 3rd generation Mazda3 (Axela). This next-generation car connectivity system is designed to allow drivers to safely enjoy the convenience of their smartphone while in the car and enables the use of a wide variety of web applications and services.

08

・Announces production capacity increase for SKYACTIV engines from 800,000 to one million units

・Hofu plant builds ten millionth car

Total production volume at Hofu plant reached 10 million units 30 years and 11 months after vehicle production commenced at Hofu Plant No. 1.

・Acquires naming rights for the Hiroshima municipal stadium and preserves the name Mazda Zoom-Zoom Stadium Hiroshima

07

・Introduces new automotive insurance, Support Plus, in Japan

・Begins construction of new transmission plant in Thailand

・Establishes new national sales company in South Africa

06

・Reveals the all-new Mazda3 (Axela)

05

・Receives awards from Society of Automotive Engineers of Japan

05

・Launches refreshed Biante equipped with SKYACTIV Technology

04

・Mazda president and CEO Takashi Yamanouchi receives Mexico's Order of the Aztec Eagle Award

Mazda's Representative Director and Chairman of the Board, President and CEO, Takashi Yamanouchi was awarded the Order of the Aztec Eagle. The order is the highest decoration bestowed upon foreign citizens by the government of the United Mexican States. Mexican President, His Excellency Enrique Peña Nieto, presented the award at a ceremony at the Embassy of Mexico in Tokyo.

04

・Receives commendation from Japan's Minister of Education, Culture, Sports, Science and Technology for the development the SKYACTIV-G gasoline engine

・Mazda researchers receive 2012 Japan Society of Mechanical Engineers' Medal for New Technology and Ichimura Industrial Award for development of the SKYACTIV-D clean diesel engine

03

・Camera application "Carpture for Drivers" wins ATTT award in Contents Application category

・Together with Nippon Paint, offers Soul Red-inspired paint for use on Hiroshima Toyo Carp baseball team's helmets

03

・Launches all-new Flair Wagon in Japan

01

・Mazda and Fiat sign agreement to produce new Alfa Romeo roadster

01

・Mazda CX-5 named the top-selling SUV in Japan in 2012

・Becomes world's first automaker to adopt square steel pipe parts processed with 3 Dimensional Hot Bending and Quench technology

・Refreshed Premacy is first minivan to adopt SKYACTIV technology

・Diesel engine catalysis receives technology receives award from Catalysis Society of Japan

12

・Mazda's next-generation SKYACTIV-D clean diesel engine receives the Technology Award from the Combustion Society of Japan

・Launches upgraded CX-5

11

・Agrees to produce Toyota vehicles at new plant in Mexico

・Establishes Changan Mazda Automobile in China

11

・Mazda CX-5 SKYACTIV-D 2.2 named Car Technology of the Year award by Japan Automotive Hall of Fame

・Launches all-new Carol Eco in Japan

・Launches 3rd generation Mazda6 (Atenza) equipped with i-ACTIVSENSE advanced safety technologies

The third generation Mazda6 (Atenza) is Mazda's flagship model adopting both SKYACTIV technology and the KODO-Soul of Motion design theme. The full range of SKYACTIV technology provide powerful and exuberant driving along with a comfortable and refined ride.

・Mazda CX-5 wins Japan Car of the Year

Mazda CX-5 wins Japan Car of the Year 2012-2013. It is the fourth Mazda to win the award. The previous winning Mazda model was the Mazda Roadster in 2005.

10

・Begins lease sales of the Demio EV electric vehicle in Japan

The Demio EV is Mazda's independently-developed electric vehicle based on the Mazda Demio. Lease sales were within Hiroshima Prefecture.

・Launches all-new Flair and Flair Custom Style in Japan

09

・Establishes Mazda Sollers, a local production joint venture with Sollers in Russia

・Establishes Mazda Malaysia, a joint venture with Bermaz in Malaysia

09

・World premier of the all-new CX-9 at Australian International Motor Show

07

・Increases annual production capacity of SKYAVTIV-G and SKYACTIV-D engines to 800,000 units

・Hofu plant welcomes its 500,000th plant tour visitor

A memorial ceremony was held to celebrate 500,000 visitors for the Hofu plant tour.

07

・Launches upgraded Mazda Roadster in Japan

・World premiere of the all-new Mazda6 at the Moscow Motor Show

06

・Launches all-new Flair wagon in Japan

・Launches upgraded Verisa in Japan

05

・Begins co-operative program with Fiat to develop and produce an open-top two-seater sports car

05

・Ten Mazda researchers receive awards from the Society of Automotive Engineers of Japan

・Mazda CX-5 receives maximum five-star Euro NCAP safety rating

・Launches Mazda Demio with improved fuel economy in Japan

04

・Launches upgraded Demio and Premacy that qualify for eco-car tax reduction program in Japan

・Five Mazda researchers receive 2011Medal for New Technology from the Japan Society of Mechanical Engineers

・Mazda and Ford invest additional US$27 million in AutoAlliance Thailand to boost pickup production capacity

03

・All-new Mazda CX-5 named "Top Safety Pick" by IIHS

02

・Develops resin material for vehicle parts for weight reduction

・Launches all-new Mazda CX-5 Crossover SUV

The Mazda CX-5 is the first model to offer the full range of SKYACTIV technologies gasoline and diesel engines, transmissions, body and chassis. The result is an unparalleled combination of exciting yet refined driving performance and outstanding fuel economy.

・Highly efficient high-compression SKYACTIV-G gasoline engine receives the Japan Society for Promotion Machine Industry award

01

・Completes construction of new wing of Mazda Hospital (In-Patient Ward)

12

・Mazda Demio 13-SKYACTIV named 2011-2012 Car Technology of the Year by the Japan Automotive Hall of Fame

・Mazda Demio 13-SKYACTIV wins 2011-2012 Car of the Year Japan 'Special Award'

・Combustion technology from the SKYACTIV-G engine wins the Technology Award from the Combustion Society of Japan

11

・SKYACTIV-G 1.3 gasoline engine wins 2012 RJC Technology of the Year

The SKYACTIV-G 1.3 gasoline engine wins the 2012 RJC Technology of the Year award. The award is part of the Car of the Year Awards organized by the Automotive Researchers' & Journalists' Conference of Japan.

・Launches i-ELOOP, world's first capacitor-based brake energy regeneration system for a passenger car

・Mazdaspeed3 receives ALG Award for Highest Residual Value in U.S. (sports car segment)

・All-new Mazda Demio 13-SKYACTIV wins the Chairperson's Award, Eco-Products Award Steering Committee

10

・Begins construction of Mexican plant with Sumitomo

・Local assembly of the Mazda2 begins at Vina Mazda in Vietnam

A Grand Opening Ceremony was held to mark the beginning of local production of the Mazda2 at a new plant owned by Vina Mazda, an assembly and sales company in Vietnam. The plant is located in the Nui Thanh district of Quang Nam province, central Vietnam.

10

・Receives award from Industrial Science and Technology Policy and Environment Bureau, Ministry of Economy, Trade and Industry for technology to recycle used bumpers for new vehicles

・Premieres next-generation medium-size sedan concept, Mazda TAKERI at Tokyo Motor Show

09

・Launches second SKYACTIV model, upgraded Mazda Axela (Mazda3) in Japan

The updated Mazda Axela in Japan adopted Mazda's next-generation SKYACTIV technologies. It was the first model to feature the SKYACTIV-Drive automatic transmission and delivered exhilarating driving. A new model added to the Axela lineup boasted greatly improved fuel economy of 20km/L (10-15 mode test).

08

・World premiere of all-new crossover SUV, Mazda CX-5 at Frankfurt Motor Show

・Cutting-edge safety technology, Rear Vehicle Monitoring System, receives Euro NCAP Advanced award

07

・Adds special needs vehicles to Premacy lineup

06

・Agrees to establish a vehicle production facility in Mexico and a sales company in Brazil jointly with Sumitomo

・Introduces outside director system

06

・Mazda receives 2011 JIII Award for invention of eco-friendly paints

・Launches refreshed Titan truck

・1991 Le Mans winning Mazda 787B returns to the Le Mans circuit after 20 years

・Launches refreshed Mazda Demio with high-efficiency direct injection gasoline engine, SKYACTIV-G 1.3

The updated Demio (Mazda2) features advanced driving pleasure, an improved quality feel thanks to changes in both exterior and interior design and enhanced safety equipment. The lineup includes a new 13-SKYACTIV trim grade that delivers excellent fuel economy of 30.0 km/liter (10-15 mode test) or 25.0 km/L (JC08 mode test).

05

・Two Mazda researchers receive JSAE award

04

・Global production of the Mazda3 reaches three million units

Total production volume of the Mazda3 (Axela) reached 3 million units on April 26, 2011, seven years and ten months after production of the first generation Mazda3 began. It was the fastest Mazda model to reach the landmark figure.

03

・Begins local assembly of the Mazda3 in Thailand and Malaysia

02

・Signs comprehensive cooperation agreement with Hiroshima University

02

・Production of Mazda MX-5 reaches 900,000 units, setting new Guinness World Record

・i-STOP receives the 8th New Japan Society for the Promotion of Machine Industry prize

01

・Agrees to new OEM supply contract with Nissan

01

・Exhibits Mazda MINAGI concept at the Geneva Motor Show

11

・Hofu Plant builds nine millionth car

Cumulative production at Hofu plant reached nine million units 28 years and two months after vehicle production began in September 1982. Cumulative production rose from eight to nine million units in just 2 years and 5 months due to high volumes of the Mazda Axela (Mazda3), production of which began in November 2008.

10

・Reveals next-generation SKYACTIV Technologies

Mazda announced its outline for its next-generation core vehicle technologies engines, transmissions, body and chassis under the collective name SKYACTIV TECHNOLOGY.

09

・Joins Hiroshima-no-Moritsukuri Forum, an environmental association dedicated to the upkeep of forests in Hiroshima prefecture and begins to take part in forest conservation activities through Mazda-no-Mori (The Mazda Forest)

・Begins construction of the new wing of the Mazda Hospital

09

・Announces new design theme: KODO-Soul of Motion

Mazda's new design theme, KODO-Soul of Motion was revealed along with a design concept car that embodies the KODO theme - Mazda Shinari.

・Global production of the Mazda6 (Atenza) reaches two million units

・World premiere of the all-new Mazda BT-50 pickup truck

08

・Invests US$350 million to produce a next-generation compact pickup truck at AutoAlliance (Thailand), a joint venture with Ford

07

・Launches all-new Premacy (Mazda5) in Japan

The fully redesigned Mazda Premacy, a unique seven-seater popular for its stylish design and functionality.

05

・Receives IAHE Sir William Grove Award for initiatives in hydrogen rotary engines

04

・i-stop receives Ichimura Industrial Award

03

・Agrees to license Hybrid System Technology from Toyota Motor Corporation

03

・Exhibits Mazda SKY Concept powertrains and premium sporty Mazda8 minivan at Beijing International Automotive Exhibition

01

・Delivers Premacy Hydrogen RE Hybrid to Iwatani Corporation, a first in the Kyushu region of Japan

Mazda Premacy Hydrogen RE Hybrid is equipped with a hybrid system and a rotary engine that runs on hydrogen. The vehicle was leased to Iwatani Corporation.

・World premiere of the all-new Mazda5 at the 2010 Geneva Motor Show