12

・Mazda6 named 2004 Car of The Year in China. 

・Mazda's Three Layer Wet Paint System receives JSPMI prize.

11

・RX-8 wins 2004 "RJC Car of The Year".

RENESIS named RJC Technology of The Year.

10

・Mazda, Ford Announce US$500 million investment in AAT in Thailand.

10

・Releases remodeled Mazda AZ-Wagon.

・Unveils Mazda Ibuki concept and Hydrogen Rotary Engine at Tokyo Motor Show.

・Introduces all-new Axela.

The first three new-generation products, the Atenza (Mazda6), Demio (Mazda2) and RX-8 had been successfully imbued with Mazda's Zoom-Zoom DNA. Mazda then set about integrating the virtues of these models into the fourth product, the Mazda Axela (Mazda3). To ensure the new model would be globally competitive, Mazda focused on driving performance, design, quality, packaging and safety. In particular, Mazda aimed to set a new standard for driving performance that would provide peace of mind at the same time as sporty driving. Bold and unique styling, as well as superior quality were also targeted by the development team to further enhance the overall ownership experience.
·Releases 'Roadster Coupe'.

09

・Mazda completes takeover of Austrian distribution network.

09

・'Mazda Kusabi' Design Concept to Debut at Frankfurt Auto Show.

08

・Hisakazu Imaki appointed President and CEO.

07

・Mazda and Isuzu agree on OEM supply of Isuzu small truck.

06

・Mazda's RENESIS wins International Engine of the Year 2003.

04

・Mazda develops impact-absorbing hood.

・Releases all-new Mazda RX-8.

The Mazda RX-8 is a four-door, four-seat sports car powered by Mazda's revolutionary RENESIS rotary engine. Thanks to the engineering innovation behind RENESIS, Mazda was able to furnish the RX-8 with sports car styling and driving performance, and comfortably accommodate four adults.

03

・'MX Sportif' Design Concept will Debut at Geneva International Motor Show.

02

・Starts production of Mazda RX-8.

・Develops aluminum joining technology using friction heat.

01

・Production of the Mazda2 begins in Europe. 

・Mazda holds a ceremony to mark first production of Mazda6 at FAW Car Company in China.

01

・Begins production of RENESIS rotary engine.

・Showcases 'Mazda Washu' at North American International Auto Show.

12

・Establishes Management Advisory Committee.

12

・Begins public road trials of Advanced Safety Vehicle.

・Mazda Atenza Wins 23 Awards around the Globe.

11

・Atenza wins 2003 RJC Car of The Year.

10

・Announces plans to re-balance domestic production capacity (Re-open Ujina Plant Number 2 and close our F Plant.）.

・Mazda strengthens domestic dealer network.

10

・Mazda6 named NBR Car of the Year.

・Showcases New Technologies and Ideas at the 36th Tokyo Motor Show 2002.

09

・Transfers business in subsidiary Mazda Earth Technologies Co., Ltd. to Sandvik Tamrock Japan Co., Ltd. 

・Launches North America's first functional integration modules.

・New Mazda6 Sports Sedan launched at AAI.

·New Mazda Demio Doubles First Month Sales Target.

09

・Reveals First Model Produced and Engineered in Europe: 'Mazad2' at Paris Auto Show.

08

・Decides Mazda6 (Atenza) production in China.

・Mazda sells auto leasing business to SB Auto Leasing Company.

08

・Launches fully redesigned Mazda Demio/Mazda2.

The fully redesigned Mazda Demio (Mazda2) was developed to be a class above other compact cars. In Japan, it was offered in three individual trim levels: Cozy, SPORT and Casual in order to match different customer lifestyles. All three versions offered a high-quality cabin space and driving pleasure.

・Mazda MPV Special Edition 'Sports F' Developed by Female Project Team.

07

・Collaborates in celebrating 100th birthday of inventor of rotary engine, Dr. Wankel.

・Strengthens business in China.

07

・Develops MZR1.3/1.5L next generation engines. 

・Develops world's first environmentally friendly coating technology.

06

・Mr. Fields steps down as the president. Lewis Booth confirmed Mazda President.

05

・Takes new initiative to enhance corporate governance.

05

・Mazda 'Atenza' Sales Off To Strong Start.

The mid-size Mazda Atenza (Mazda6) was the first of Mazda's next-generation products that were launched from 2002 onward. In order to ensure it fully reflected Mazda's brand DNA, the development process prioritized driving dynamics, which was a new approach for Mazda. The result, from platform to engine, was a completely new and exciting vehicle.

04

・Introduces new brand message 'Zoom-Zoom'.

"Zoom-Zoom" was introduced as Mazda's new global brand message in order to promote the Mazda brand worldwide. Simple and with catchy onomatopoeia, it transcends language barriers and clearly communicates the emotion of motion first experienced as a child.

・Introduces personnel development program (LM21).

・Enhances sales network in middle and Eastern Europe.

03

・Opens company day-care center.

03

・Mazda MX Sport Runabout Small Car Concept Unveiled at Geneva Show.

・Final Limited Edition of Mazda RX-7 'Spirit R' Unleashed.

02

・Introduces Mazda Spiano.

01

・Completes Nakasatsunai Proving Ground in Hokkaido.

・Cumulative production volume at Hofu Plant reaches 5 million units.

01

・Commences production of MZR engines.

・Mazda Showcases "Mazda6" Sedan at North American International Auto Show.

12

・Develops high-strength plastic technology for new module carriers.

10

・Launches Active "Field Break" Series for 4 Models.

・Exhibits 'Atenza' and 'RX-8' at 35th Tokyo Motor Show.

09

・Takes control of distribution in Switzerland.

・Ujina No.2 Plant is closed.

・Signs on the Labor-Management Joint Declaration.

07

・Takes control of distribution in the UK.

06

・Cumulative production of transmissions manufactured at Mazda Hofu Plant reaches 20 million units.

05

・Continues OEM procurement from Suzuki for micro-mini vehicles.

04

・Holds "Mazda Mirai" event in Hiroshima Headquarters.

04

・Offers CNG-Powered Titan Dash.

03

・Introduces the Early Retirement Special Program.

02

・Introduces the 'build-to-order' system for Roadster and Familia S-Wagon. 

The Web Tune Factory is an online built-to-order service for Mazda's customers in Japan. The website enables customers to select their desired specifications and place an order via the Internet. The first two models available through the Web Tune Factory were the Roadster (MX-5) and Familia S-Wagon (Protegé5/Astina NU).

・Takes control of distribution in France.

02

・Develops a new fuel cell electric vehicle, Premacy FC-EV. Test run on the public road first in Japan.

・Holds a roadshow in Frankfurt (MRE).

・Mazda Reveals 'MX SPORT TOURER' at Geneva Motor Show.

11

・Announces mid-term plan "Millennium Plan".

11

・Introduces brand new Tribute. 

Jointly developed with Ford, the Tribute was the first light sports utility vehicle (SUV) to be powered by a three-liter V6 engine. Thanks to a spacious cabin, outstanding styling and excellent performance both on- and off-road, the Tribute quickly outshone SUVs from other manufacturers.

・Introduces CNG-Powered Titan.

10

・Introduces brand new Titan Dash.

09

・Introduces MDI Ⅲ.

07

・Embarks on New Internet Marketing Activities to Strengthen Bonds with Customers.

07

・Roadster is recognized in Guinness World Book of Records.

06

・Mazda headquarters and Hiroshima plant acquire environmental ISO 14001 certification. 

・Establishes "Mazda Telematics Center".

06

・Introduces New Titan in Japan. 

・Introduces a Compressed Natural Gas-Fueled Version of the Demio in Japan.

04

・Participates in the joint project of the test run of fuel cell vehicles.

03

・Adopts uniforms made of fabric recycled from plastic bottles.

01

・Cumulative Production of the MPV Reached 500,000 Units.

01

・Releases All-New "Tribute" at LA Auto Show.