Basic Policy on Initiatives

Basic Principles

As a company engaged in global business, Mazda is fulfilling its responsibilities as a good corporate citizen through ongoing involvement in socially beneficial activities tailored to the needs of local communities, in order to ensure that its business activities contribute to the building of a sustainable society.


Plans for Future Activities

  • Proactive, ongoing responses to social needs through the core business activities of the Mazda Group in Japan and overseas
  • In collaboration with local communities, contribute to the development of a sustainable society through activities tailored to the needs of communities
  • Emphasize and provide support for self-motivated volunteer activities by employees, and incorporate diverse values to foster a flexible and vibrant corporate climate
  • Proactively disclose the details of activities and engage in a dialogue with society


Three Pillars

Mazda promotes activities that are strongly rooted in local communities. Its social contribution activities are underpinned by the three pillars of environmental and safety performance, human resources development, and community contributions.

Three Pillars in Basic Policy on Social Contribution Initiatives


Initiatives Based on the Three Pillars

Environmental and Safety Performance

Mazda's business activities have a relationship with, and impact social issues, such as global warming, energy and resource shortages, and traffic accidents. To resolve these issues, the Company attaches importance to the environmental and safety perspectives, not only in conducting its main business, but also when making social contributions.

  • Hosting environmental awareness-raising programs at various events, dispatching lecturers to environmental education programs, and carrying out volunteer activities for biodiversity conservation and various other environmental protection initiatives
  • Offering lectures on traffic accident issues at various events, and holding safedriving seminars
Human Resource Development

Mazda emphasizes the perspective of human resources development, based on the idea that fostering people who will be future leaders in the foundation of society and in business is important.

  • Holding seminars and lectures by employees with specialized knowledge and skilled techniques such as manufacturing.
  • Accepting students for internship programs, supporting to learn about vehicles using facilities in the Company, etc.
Community Contributions

Mazda promotes community contribution activities to cope with specific issues of each local community, in the countries/regions where the Company conducts its business operations.

  • Making monetary/vehicle donations to charities and participating in various charitable activities
  • Promoting sports and culture


Promotion Framework

In May 2010, Mazda established the Social Contribution Committee. The role of this committee, which meets regularly (twice a year), is to discuss issues facing the entire Mazda Group and share information, in line with the social contribution policy and the CSR targets decided by the CSR Management Strategy Committee.
The details of the actual activities are considered by a Working Group comprised of related divisions. Through the activities of the committee undertaken since 2010,
Mazda continues to enhance information collection and utilization from a global and Group standpoint. Individual activities are carried out based on the budget plan in each region or department*1.

Promotion Framework

FY March 2021 Major Results:
  • Set the CSR targets and the Mazda Green Plan 2020 (social contribution) and took actions.
  • Carried out over 420 activities*2 in Japan and overseas (cost of social contribution activities: around 2.87 billion yen in FY March 2021).
  • Established the Mazda Social Contribution Prize, selected based on evaluation indexes for social contribution programs, and continued implementing the PDCA (plan-do-check-act) cycle process.

*1  In Japan, the United States, Australia, New Zealand, and South Africa, the Mazda Foundation in each country separately undertakes various activities.
*2  Social contribution activities: Monetary donation, goods donation, facility sharing, employee participation and dispatch, voluntary programs, and support for disaster-stricken areas.


Evaluation Indexes for Social Contribution Programs

In FY March 2015, Mazda established the evaluation indexes for social contribution programs
These indexes are used to evaluate and promote programs which resolve social issues and improve corporate values and created the PDCA (plan-do-check-act) process.
They are designed to evaluate these social contribution programs from three perspectives: effect on society; effect on the Company; and Mazda uniqueness. (To be more specific, the indexes comprise eight categories such as "the number of beneficiaries," "the number of participating employees," "conformity with the Three Pillars in Basic Policy on Social Contribution Initiatives," etc.)


Volunteering by Employees

Mazda offers support to help employees become actively involved in volunteer activities.

  • Providing volunteer opportunities (Specialist Bank, Volunteer Center, etc.)
  • Subsidizing part of the cost of activities (Mazda Flex Benefits, etc.)
  • Enabling employees to take leave for activities (volunteer leave such as the Special Warm Heart leave system, etc.)
  • Providing volunteer training opportunities