Mazda aims to evolve mobility technologies to further cultivate connections among people and between people and society, and thereby build a social contribution model that will enrich lives by offering safe, secure, and unrestricted mobility to people everywhere. At the same time, the Company will move forward with initiatives to enhance brand value through active social contributions capitalizing on its strengths as a vehicle manufacturer.
CREATION OF FRAMEWORKS FOR ENRICHING PEOPLE'S LIVES
Basic Approach
Initiatives
Social Contributions Capitalizing on Strengths as a Vehicle Manufacturer
Test of Shared Mobility Service Leveraging Mobility Technologies
The dilapidation of public transportation systems and lack of other mobility options in hilly and mountainous regions of Japan is becoming a serious social issue. To address this issue, in December 2018 the Company started testing a shared mobility service utilizing its connectivity technologies, in cooperation with local residents and prefectural and city authorities in Miyoshi City, Hiroshima Prefecture. In this project, the Company is in the process of coming up with ideas to improve the convenience of the service through communication with the local community while having residents of the testing sites—the Kawanishi district and Sakugi-cho area of Miyoshi City—continue using the transportation service management system and user application software it developed in order to verify its benefits. Mazda is implementing various measures to ensure seamlessly connected mobility of people and goods inside and outside the community by linking its shared mobility service with local events and with everyday services such as shipping and collection of agricultural products, delivery of food products, and support for everyday issues. The Company thereby strives to create a sustainable service that will be used by as many people as possible and will help invigorate the community.
Shared mobility service trial (Photo courtesy of Kawanishi Residents Association)
Outline of Shared Mobility Service Test
Miyoshi Iki-Iki Safe Drive Campaign
In September 2024, Mazda helped launch the Miyoshi Iki-Iki Safe Drive Campaign, a program for supporting elderly drivers in continuing to drive safely, together with Miyoshi City in Hiroshima Prefecture. This campaign is one of the initiatives of the safe driving support for the elderly subcommittee of the Tateshina Meeting.*
【Related Information (Sustainability Website)】
* The Tateshina Meeting is an annual event in which automotive industry leaders gather to discuss traffic safety as part of the Mount Tateshina Shoko-ji Temple Summer Festival, which itself is held for the purpose of praying for traffic safety. At the July 2023 meeting, five subcommittees were organized based on themes including support for children and elderly individuals who face obstacles to freedom of mobility, accidents between bicycles and motorcycles and cars, and overseas accidents. These subcommittees were meant to contribute to increased effectiveness in the automotive industry's efforts to promote traffic safety and eliminate traffic accident fatalities. Coordination is being pursued with national and municipal government agencies and relevant institutions to eliminate traffic accident fatalities as quickly as possible through an approach focused on cars, people, and transportation infrastructure.
Collaboration and Coordination for Creating Everyday Value in Higashihiroshima City
In December 2021, Mazda concluded a collaboration and coordination agreement with Hakuhodo Inc. and Higashihiroshima City aimed at creating everyday value and new lifestyles for people living in this city. Under this agreement, Mazda's renewable energy insight and mobility technologies will be used to help provide sustainable lifestyles for people living in the hilly and mountainous regions of Japan and to contribute to the realization of a more enriching society through a circular economy. As one part of our efforts to develop sustainable communities, we are working together with community members to address community issues through such means as enhancing infrastructure for supporting child-rearing and preventing the destruction of woodland areas on the outskirts of communities. Furthermore, in October 2023 Mazda began taking part in a community co-creation project to shape the future of Higashihiroshima City's Fukutomi district through the utilization of such woodland areas.
【Related Article (News Release)】
For more information, please refer to the news release (in Japanese only)
Support for Disaster Evacuees Needing to Spend the Night in a Car
By leveraging its knowledge as an automobile manufacturer, in response to a recent rise in the frequency of unexpected disasters, Mazda has launched an original kit containing emergency items that are useful for disaster evacuees needing to spend the night in a car. The kit includes goods that enable evacuees to spend the night as comfortably as possible in a car, such as pressure socks, which help reduce the risk of suffering from economy class syndrome, as well as portable toilets. In the aftermath of a disastrous torrential downpour in Japan in July 2020, Mazda sent kits to disaster-affected areas to be used in support and recovery activities.
【Related Information (External Website)】
Mazda's emergency item kit for spending the night in a car (in Japanese only)