INITIATIVES TO ADDRESS ISSUES RELATED TO SOCIETY: CREATING A SYSTEM THAT ENRICHES PEOPLE’S LIVES



Sustainable Development Goals


Relevant SDGs Targets


9.1 Develop sustainable and resilient infrastructure to support economic development and human well-being.

11.2 Provide access to sustainable transport systems for all, improving road safety.

11.6 Reduce the adverse per capita environmental impact of cities, including by paying special attention to air quality and municipal and other waste management.

11.a Support positive economic, social, and environmental links between urban, peri-urban and rural areas.

Social Issues

According to the 2020 White Paper on Information and Communications in Japan (published by the Ministry of Internal Affairs and Communications), Japan has been identified as a country with advanced challenges. The country began to experience a declining population and aging society prompted by a falling birthrate sooner than other countries, while also facing the increasing concentration of its population in urban centers. In recent years, various issues have become apparent. In urban areas, daily traffic jams and congestion have caused extended traveling and commuting times and other problems that lead to social losses. Meanwhile, there has been an increase in areas in rural Japan where there is no public transportation due to reduced and discontinued public transportation services such as trains and buses. As a result, freedom of mobility in everyday life is limited for people who have difficulty using private vehicles as their main means of transport. As measures to effectively cater to such mobility needs of local communities with different characteristics and issues, expectations are running high for Mobility as a Service (MaaS)* frameworks. Amid ongoing discussions nationwide about MaaS in Japan, the automotive industry is striving to develop related technologies and create mobility service systems. 

 

*Mobility as a Service: An integrated transport service of search, reservation, payment, etc. that optimally combines multiple public transportation and other travel services in response to the travel needs of each local resident or traveler on a trip-by-trip basis.

Five Types of Regions Identified to Promote Japanese-style MaaS

 

 

 

 

(1) Metropolitan area

 

(2) Metropolitan suburban

(3)

Local urban

(4) Suburb/Depopulated area 

(5)

Tourist destination

Regional characteristics

•Population size: Large

Population density:

High

•Transport system:

Primarily trains

•Population size: Large

•Population density: High

•Transport system:

Trains/cars

•Population size: Medium

•Population density: Medium

•Transport system: Primarily

cars

•Population size: Small

•Population density: Low

•Transport system:Primarily

cars

•Population size:

•Population density:

•Transport system:

Regional issues

•Response to

diversifying mobility needs

•Lack of information

about potential demand

Dailytraffic jams

and congestion

•Lack of first-/last-mile

transportation services and

connectivity

•Local congestion due to

events, weather,etc.




•Reli ance on private cars

•Decrease in convenience and

profitability of public transportation

• Insufficient transportation for

non-car owners and elderly people

who have returned their driver's

license

•Reliance on private cars.

•Decline in local transportation

•Expansion of areas where no

public

transportation is available

•Increasingly insufficient transportation for non-car owners and

elderly people who

have returned their driver's

license

•Lack of secondary

transportation and provision of tourism transportation in rural areas

•Need to facilitate smooth movement of foreign visitors to Japan, whose numbers are rapidly increasing

•Finely tuned response to diversifying tourism needs

Reasons for Addressing Social Issues

Mazda predicts that, around 2030, against the backdrop of global digitalization and widespread use of work efficiency improvement tools, the automotive industry will seek to increase convenience by linking automobiles and communications systems and continuing to offer various new services, making the selection of which convenience-oriented services to provide a decision of significant value. Metropolitan areas with advanced infrastructure built to accommodate a greater concentration of people should be able to resolve any concerns or inconveniences regarding mobility with little difficulty, thanks to the development of shared services as well as expanded vehicle use and services, which will become comparable to those of public transportation systems. Conversely, depopulated areas in hilly and mountainous regions of Japan will continue to suffer a lack of transportation means due to the discontinuation of public transportation services, making it harder for local residents—particularly the elderly and people with special needs—to get around. This issue will also pertain to regional revitalization, which cannot be achieved by merely providing relevant services alone. The Company will leverage available automobile and mobility technologies to help create communities where local residents help one another and facilitate interpersonal interaction, assisted by drivers from both within and outside of communities. 

Examples of Initiatives