■ Driving Development of Electrification Technology
During a period of transition to EVs up to around 2030, we see our multi-solution approach to be effective. We offer a variety of solutions, including internal combustion engines, electrification technologies and alternative fuels, so we can provide appropriate combinations that suit power generation conditions in each region. On the other hand, we expect Mazda’s EV ratio in our global sales in 2030 to be in 25 to 40%, considering each country’s electrification policies or more stringent regulations. Recently, various variable factors became apparent, such as regulatory tendencies, energy crises, and power shortages. Furthermore, it is extremely uncertain how each of these will develop in the future. As it allows us to be flexible and adaptive to coming changes, such as changes in regulations, consumer needs and acceptance levels, and infrastructure development, the following three-phase electrification approach will work for this uncertain situation. We will proceed with electrification step by step with the cooperation of our partner companies.*1
Phase 1 (2022–2024): Enhance technology development for the age of electrification
By fully using our technology assets of multiple electrification technology, we will launch attractive products while also meeting market regulations. We will enhance our earning power with the introduction of large products which is already launched, offering plug-in hybrids and diesel engines with a mild hybrid system that achieve both environmental and driving performance. In addition, we will develop technologies for EV in a full-fledged manner.
Phase 2 (2025–2027): Transition to electrification
In order to reduce CO₂ by improving fuel economy in the phase of transition to EVs, we will introduce new hybrids, further refining our multi-electrification technologies. In addition to introducing vehicles dedicated to EVs in China where electrification is advancing, we will also begin launching EVs globally. As for internal combustion engines, we will boost efficiency to the utmost in preparation of the application of technology to further improve thermal efficiency and the possibility of the future use of renewable fuels.
Phase 3 (2028–2030): Full-scale launch of EVs
Mazda moves forward in our efforts for the full-fledged launch of pure EV models, we will also consider the possibilities, including investing in battery production based on the extent of changes in the external environment and progress in strengthening our financial foundation.