The Mazda Museum offers special Saturday openings with various events to welcome more visitors and ensure an enjoyable experience.
We sincerely look forward to your visit.
The Mazda Museum offers special Saturday openings with various events to welcome more visitors and ensure an enjoyable experience.
We sincerely look forward to your visit.
~MAZDA SPIRIT RACING~
Making motorsports more accessible and enjoyable for everyone.
Connecting those who enjoy operating machinery and speed sports across all genres,with those who admire or support this world.
And under the slogan “Challenge Together,”
we aim to build excitement alongside everyone.
【Event Details】
①Event Schedule
Morning Session: 10:30 – 11:30 (scheduled)
Afternoon Session: 13:30 – 14:30 (scheduled)
②Speaker
Tatsuhiko Kato: Challenge Program First-Generation Racer
Kengo Goto: Overall Supervisor, eSports Challenge Program
③Lecture Content
From eSPORTS to Real Racing――.
In 2021, Mazda launched its new motorsports brand, “MAZDA SPIRIT RACING.”
Its slogan is “Challenge Together.” It aims to support all challengers and jointly create a motorsports culture that many people can enjoy.
Starting in 2022, the challenge program “The Path from Virtual to Real” began.
It offers players who achieve outstanding results in eSPORTS tournaments the opportunity to challenge themselves in real-world racing.
Believing that skills and concentration honed virtually can translate to the real world, MAZDA SPIRIT RACING evaluates performance and attitude, providing opportunities for real-circuit driving experiences and race participation.
In this lecture, we will introduce the activities of the Challenge Program alongside Kengo Goto, who oversees the program, and driver Tatsuhiko Kato, who made his racing debut as a first-year participant.
Alongside this, we will also hold a driving instruction demonstration and a rock-paper-scissors tournament.
We will be displaying MAZDA SPIRIT RACING's race cars in a special exhibition.
Please come experience the atmosphere of the circuit.
MAZDA SPIRIT RACING 3 Future concept(#55)
MAZDA SPIRIT RACING RS FUTURE CONCEPT(#12)
Challenge Program Practice Vehicle(#6)
Hiroshima Mazda HIROMAZ RACERS, which operated as a racing team until 2022 and continues to provide support as a mechanic for MSpR,
will host a Gran Turismo 7 experience event.
Participants who try the simulator inside the venue and complete the corresponding questionnaire will receive a HIROMAZ RACERS “Historical Vehicle Design Sticker”!
Original merchandise will also be available for purchase on the day.
Why not join us for a run around Japan's world-renowned circuit, Fuji Speedway, in the “MAZDA3 Gr.4” and “MAZDA SPIRIT RACING ROADSTER 12R '25”?
Take this opportunity to experience the thrilling visuals and realistic handling of our racing simulators.
Experience Mazda's 100-year history through a 60-minute tour.
We'll introduce the challenges and technological innovations from our founding to the present day, featuring actual exhibits and expert commentary. Discover our commitment to craftsmanship and Mazda's unique “story of relentless challenge” on this tour.
Tour Schedule
※Three times in the morning, two times in the afternoon (one of which is in English)
※Please gather at the front desk counter on the first floor of the museum at the start time.
※No advance registration is required.
※If you selected “I do not wish to apply for a guided tour” during the online reservation process, you are still welcome to participate on the day of the event regardless of your prior application status.
This is Mazda's material recycling experience, where waste plastic generated during car manufacturing (such as used bumpers) is finely crushed and utilized not as “trash” but as “raw material.”
Using the same injection molding technology as actual automotive parts (like bumpers), you can create your very own one-of-a-kind mini roadster.
You will experience the process of placing the crushed waste plastic into an injection molding machine and forming it.
Furthermore, you will also experience painting your finished mini Roadster.
Finishing it with your own hands allows you to deeply feel the joy of creation and the satisfaction of completion.
Mazda values the harmony between loving driving and loving the planet. Learn more about our environmental initiatives here.
How to Apply for the Experience
On the day of the event, numbered tickets will be distributed on a first-come, first-served basis at the Mazda Headquarters lobby.
Morning Session (51 slots): Distribution starts at 8:30 AM. Registration closes once full.
Afternoon Session (45 slots): Distribution starts at 11:30 AM. Registration closes once full.
About the Experience
Duration: Approximately 20 minutes.
Limit: One item per person. However, to accommodate more participants, families with children may create one item per child plus one for a guardian.
Location
Mazda Museum, 1st Floor (Ticket distribution at the Headquarters lobby)
The appeal of the Roadster lies in the exhilaration of open-air driving.
Through wind tunnel testing and aerodynamic analysis, we refined the shape to minimize wind turbulence, delivering a comfortable driving experience.
Please take a look at the aerodynamic innovations that support the Roadster's comfort.
【Location】Inside the Mazda Museum, 2nd Floor
Experience our standard test drives at the vehicle testing facility through 360-degree video using VR goggles.
View the footage while freely looking around as if you were participating in the test drive yourself.
【Location】Inside the Mazda Museum, 2nd Floor
Let's try operating the digital technology Mazda engineers use to build safe cars and simulate a collision!
【Venue】Inside the Mazda Museum, 2F
All Mazda Models Gathered Here!
We've listed every vehicle Mazda sold in Japan from 1931 to 2024.
Every passenger car, commercial vehicle, and three-wheeled truck—by name and body type—is covered, including sedans, coupes, hardtops,full model changes, minor changes, and even different front-end designs.
Your memorable Mazda, your favorite Mazda, is surely here somewhere. Come search and find it!
The Mazda Museum is currently holding an in-museum stamp rally!
Explore the museum and collect exclusive “Mazda Legendary Car Stamps” available only here!♪
Collect all stamps to receive a prize, available only for children in elementary school and younger.
KM Cafe is offering crepes and smoothies.
※ Menu available here
※ Please note that quantities are limited.
Reservation Application
You can apply for a reservation through the link below.
Reservation Period
From January 1, 2026, 9:00 AM to February 5, 2026, 11:59 PM (up to two days before the event)
Capacity
Morning Session: 9:00 AM to 12:00 PM (Capacity: 350 people)
Afternoon Session: 12:00 PM to 4:00 PM (Capacity: 350 people)
Note: The morning/afternoon session is just an estimate to understand your arrival time. You may stay until the event ends regardless of the session you choose.
Please reserve for either the morning or the afternoon session.
Reservation Confirmation, Changes, and Cancellations
You can change or cancel your reservation via the "Make a Reservation Here" form.
Please note that system changes or cancellations are possible up to two days before the event date.
Venue Information
Mazda Corporation Headquarters 1F Lobby
After registration at the lobby, you will be guided to the museum.
Museum Transfer
Important Notes
Contact for inquiries (This site is available only in Japanese)