The Mazda Museum is situated at our headquarters in Hiroshima—the place where our story began. It is a space where more than a century of innovation and passion comes to life.
After a short shuttle ride through the facility, you will arrive at the museum to find a collection of iconic classic cars and our newest models. The experience also offers a unique view of our vehicle assembly line and the shipping port.
We look forward to welcoming you.
Note: Display vehicles are subject to change.
The 1st floor is a space where you can experience Mazda's brand style, featuring a collection of our latest vehicles. At the Museum Shop, we offer a range of exclusive Mazda Museum merchandise. Please stop by to find the perfect souvenir or a memento of your visit.
The Origins of Our Manufacturing Spirit
In this zone, we trace the history of passion and challenge embodied by Mazda’s founder, Jujiro Matsuda.
Beginning his journey as a blacksmith's apprentice at the age of 13, Jujiro honed his craft across Japan. Despite the immense hardships following the atomic bombing, he dedicated himself to the reconstruction of Hiroshima and the advancement of industry, driven by his vision to "contribute to the world through manufacturing."
Jujiro’s passion and indomitable spirit remain unchanged even after 100 years, living on today as a vital part of Mazda’s DNA.
Stepping Forward as a Comprehensive Automaker
Note: Display vehicles are subject to change.
In this zone, you can see the iconic cars from the era when Mazda experienced significant growth. The driving force behind Mazda's vehicle manufacturing was the desire to "enrich people's lives by making automobiles accessible to everyone."
Challenging the World with Corporate and Technological Prestige
Mazda began its journey into the world of motorsports in the 1960s.
In this zone, the actual "Mazda 787B"—the legendary winner of the 24 Hours of Le Mans—is on display. Visitors can also experience the distinctive roar of the rotary engine through a high-fidelity 3D surround sound system.
Furthermore, we introduce Mazda’s ongoing commitment to motorsports, a passion that continues to this day.
Expansionist Strategy and a New Brand Direction
Note: Display vehicles are subject to change.
In this zone, you can see a variety of iconic cars born from our unwavering commitment to craftsmanship.
In the late 1980s, Mazda pursued the creation of highly distinctive vehicles. However, following the collapse of the bubble economy, the company faced a severe management crisis. Overcoming these numerous trials, Mazda rediscovered its true direction and began developing vehicles that embody the "Celebrate Driving" philosophy (Jinba-ittai).
Technologies and Design to Create the World’s Finest Vehicles
In this zone, we introduce the philosophy behind Mazda’s vehicle manufacturing, which has continued to evolve since 2010.
Mazda’s ultimate goal is to create the world’s finest vehicles.
To achieve this, we developed "SKYACTIV" technology—which pursues Mazda's signature "Celebrate Driving" experience while ensuring superior environmental and safety performance—alongside our "KODO: Soul of Motion" design, which captures beauty full of vitality.
Human-Centric Manufacturing: The Spirit of Monozukuri
In this zone, we introduce the craftsmanship and manufacturing excellence—what we call "Monozukuri"—that Mazda continues to refine through a company-wide, unified effort.
"Monozukuri means thinking of the people who use the product."
Mazda will continue to believe in the inherent value of automobiles and remain committed to Monozukuri that moves the heart.
Where Your Car Comes to Life
In this zone, you will step inside an actual assembly plant to witness each customer's vehicle being meticulously crafted by skilled hands.
The seamless coordination between people and machinery, working with precision and efficiency to build each car, is the essence of Mazda’s Monozukuri. We invite you to observe a part of our manufacturing process, where both high quality and efficiency are achieved. You can also view our dedicated shipping port, where vehicles are loaded for delivery.
Note: The assembly line may be stopped due to production schedules. Thank you for your understanding.
Note: Photography is strictly prohibited in ZONE 9.
Car as Art
At Mazda, we view the automobile not merely as a mode of transportation, but as a form of art. In this area, you can experience Mazda’s next-generation design, which incorporates a distinctively Japanese sense of aesthetics.
Toward the Next 100 Years
Why do we pour so much passion into creating automobiles? It is because of our unwavering vision and heart, a spirit that has been passed down since our very beginning.
Our challenge continues as we look toward a future where people can live their lives with positivity and vitality.
