CEO MESSAGE

Mazda is creating the joy of living with a joy of driving that is matched to the times to contribute to a sustainable society.

Mazda was founded in Hiroshima in 1920 based on its founder Jujiro Matsuda’s desire to contribute to society through the machine industry. Over the years, Mazda’s growth has been intimately connected with the history of Hiroshima, and the Company even played an important role in helping the city rebuild after World War II to become the world-renowned City of Peace it is today. This unique history cultivated a challenger spirit deep within the psyche of the Company, and it was this challenger spirit that drove us to become the first in the world to achieve mass production of rotary engines* and to create numerous other unique technologies, winning the favor of countless fans. As lovers of peace, our mission is to create greater amounts of joy around the world.

The automotive industry currently finds itself at a once-in-a-century turning point. In these uncertain times, it is crucial for us to clarify our purpose and our objectives to provide signposts to guide us on the road toward our goals. This is why Mazda established a corporate philosophy in 2023 to guide us as our North Star. This corporate philosophy is comprised of three elements. First is our Purpose of “enrich life-in-motion for those we serve,” which represents Mazda’s raison d’être. Next is our Promise, the promise of what we aim to deliver to customers and all other stakeholders in order to fulfill our Purpose. Last, our Values are the precious values that inform our actions.

The execution of our corporate philosophy will be supported by brand value management, which is Mazda’s long-embraced management philosophy. Brand value management is the philosophy of providing value that resonates with customers and other stakeholders to form emotional bonds that deepen feelings of trust and attachment to the Mazda brand and ultimately enhance corporate value. Mazda will continue to promote brand value management in order to develop and supply unique value that is thoroughly based on the customer amid the advancement of digital transformation and the diversification of values. We thereby aim to ensure our brand continues to be the one that customers choose and that Mazda can keep growing into the future. We are also committed to extending the value of creating moving experiences through the joy of driving to create the joy of living. We thereby aim to help enrich people’s lives and contribute to the realization of a sustainable society.

To support the execution of its corporate philosophy, Mazda established the 2030 Vision, which describes its goal for the Company in 2030 as “To be a car-loving company that creates moving experiences through the joy of driving.” We are also implementing the Management Policy up to 2030 for this purpose.

Mazda has declared its intent to endeavor to achieve carbon neutrality across its supply chain by 2050. On our path toward this larger goal, we are working to reach the milestone of achieving carbon neutrality at Mazda factories around the globe by 2035 while responding flexibly to social trends and other changes.

In its initiatives to promote electrification, Mazda has defined the period leading up to 2030 as the dawn of electrification, and we are systematically moving forward with a three-phased transition to electrification based on this positioning. For this period, we have formulated our multi-solution strategy for technology development, which prescribes flexible responses based on customer values and regional characteristics. We are also advancing our Lean Asset Strategy, which entails the selection and concentration of our limited management resources to create brand value and improve capital efficiency. We are seeing global revisions to the timetable for the transition to electrified vehicles, and Mazda’s Lean Asset Strategy and approach of acting as an “intentional follower” in the transition toward battery electric vehicles are beginning to produce results against this backdrop. Through flexible revisions to its approach based on changes in the market, Mazda seeks to heighten both brand value and corporate value. We are also moving forward with research on and the verification of CO₂ capture technologies as well as technologies for the production of carbon-neutral fuel from microalgae. These technologies are part of our vision for a future in which automobiles reduce the amount of CO₂ in the atmosphere the more they drive.

The realization of an automotive society that offers safety and peace of mind is an incredibly important task. Recognizing this fact, Mazda will continue developing technologies and collaborating with communities and the greater society to expand its lineup of products equipped with various advanced safety technologies with the goal of achieving zero deaths resulting from its new vehicles by 2040, in terms of what Mazda can achieve through automotive technologies.

People, meanwhile, are Mazda’s most important form of capital, and the sum of employees skills and growth is also the source of the Company’s growth. Truly, our people are an indispensable resource for surmounting the massive changes being seen in the operating environment. At the moment, we are endeavoring to encourage employees to act based on greater consideration for the feelings of others while respecting the growth and diversity of all employees. Moreover, we launched the Blueprint organizational culture reform program in 2023 and then extended the application of this program to all employees in spring 2025. As one part of this program, I take part in forums for direct discussion with employees. Through this program, we aim to develop a workplace environment that is home to a culture of supporting the front lines and that allows for the exercise of creativity.

Mazda is a company that is dedicated to providing the joy of driving and creating the joy of living by adapting its technological innovation and business operation activities to match the times. We thereby aim to contribute to the realization of a sustainable society. With our human-centered focus, we will unite our diverse technologies with the knowledge and passion of our various co-creation partners in order to contribute to the realization of a carbon-neutral society where everyone feels safe and has peace of mind. In doing so, we aim to bring emotion in motion and excitement to everyday life, sharing happiness with family, friends, and those around us.

* As of 1967 (Source: Mazda Motor Corporation)