Mazda announced "Sustainable Zoom-Zoom 2030," a new long-term vision for technology development that looks ahead to the year 2030, in August 2017.
Under the original "Sustainable Zoom-Zoom" vision announced in 2007, the company has striven to offer both driving pleasure and outstanding environmental and safety performance. In light of the rapid changes taking place in the automotive industry, the new vision takes a longer-term perspective and sets out how Mazda will use driving pleasure, the fundamental appeal of the automobile, to help solve issues facing people, the earth and society.
Sustainable Zoom-Zoom 2030
Through conservation initiatives, create a sustainable future in which people and cars coexist with a bountiful, beautiful earth
- ■ Expand measures for carbon dioxide reduction from a "well-to-wheel" perspective, considering emissions over the vehicle's entire life cycle
- ■ Aim to reduce corporate average "well-to-wheel" carbon dioxide emissions to 50 percent of 2010 levels by 2030, and achieve a 90-percent reduction by 2050
- ■ To achieve these objectives, we are developing multiple solutions that enable us to offer appropriate powertrains that take into consideration each region’s energy situation and power generation mix.
- ■ We will continue to pursue advances in the internal combustion engine, which is widely expected to help power the majority of cars worldwide well into the future. Meanwhile, we plan to equip all combustion engine-powered cars with some form of electrification technology by 2030.
- ■ In addition, aiming to make fuels themselves as carbon neutral as possible, we will step up collaborative efforts with other companies and between industry, academia, and government to encourage the spread of renewable liquid fuels such as microalgae biofuels.
- ■ Introduce electric vehicles (EVs) and other electric-powered technologies in regions that use clean energy to curb global warming and in regions that implement government policies to reduce air pollution
Realize cars and a society that offer safety and peace of mind, and create a system that enriches lives by offering unrestricted mobility to people
- ■ Develop more advanced safety technologies under the Mazda Proactive Safety philosophy, working toward the goal of eliminating traffic accidents
- ■ Further enhance safety fundamentals, such as correct driving position, pedal layout and good visibility, and standardize them across all models
- ■ Promote further standardization of i-ACTIVSENSE advanced safety features, which help drivers recognize and assess potential hazards; in addition to Japan, where they are already becoming standard, gradually make these technologies standard in other markets starting in 2018
- ■ Begin testing of autonomous driving technologies currently being developed in line with Mazda's human-centered Mazda Co-Pilot Concept*1 in 2020, aiming to make the system standard on all models by 2025
- ■ Using connectivity technologies, we will examine the potential of a new business model that enables car owners to help fulfill the mobility needs of people in depopulated areas that have dilapidated public transportation systems.
Enhance customers' mental well-being with the satisfaction that comes from protecting the earth and contributing to society with a car that offers true driving pleasure
- ■ Further maturing our Kodo design language, which is grounded in a philosophy of bringing cars to life and raises car design to the level of art to enrich people’s emotional lives.
*1 Mazda’s development concept for human-centered self-driving technology. Based on this concept, people enjoy driving and are revitalized mentally and physically through the process. Meanwhile, the car knows all the movements of the driver and the car is driving “virtually” in the background at all times. If the unexpected occurs, such as the driver suddenly losing consciousness, the car takes control to help prevent endangering vehicle occupants and passersby. It also automatically contacts emergency services and drives to a safer location.