CSR

Mazda Head Office (Hiroshima Prefecture) 2

【Environment】Initiatives contributing to environmental protection
【Safety】Initiatives contributing to traffic safety
【Human resources】Initiatives aimed at fostering the next generation
【Community】Community-based initiatives
【Mazda Foundation】Initiatives via Mazda Foundation

Support for Regional Forest Protection Activities

【Environment】【Community】

Objective

To contribute to promotion of forest protection activities, thereby interacting with the community

Initiatives

In 2010, Mazda concluded a Forest Preservation and Management Pact with the government of Hiroshima Prefecture. The pact outlines a series of activities in which Mazda and the prefecture would partner for the preservation of forest resources. With the Mazda-no-Mori (Mazda Forest)*1 in the Hiroshima Prefecture Ryokka (afforestation) Center (Higashi Ward, Hiroshima City) serving as a base of operations, Mazda corporates for the regional forest protection activities. Mazda also joined Hiroshima-no-Morizukuri Forum (Hiroshima Afforestation Forum) and promotes ‘company forests’ with support from companies and organizations in the prefecture.

FY March 2016 Results
  • ■ In cooperation with the designated administrator of the Hiroshima Prefecture Ryokka Center, Mazda promoted activities to preserve the Mazda Forest. In October, present and former Mazda Group employees, their families and friends, and members of a social contributions study group*2 joined a carefully planned forest thinning effort as volunteers, with guidance and cooperation from a forest management volunteer organization. A mini-lecture of "Pleasure in Autumn Forest" was arranged to enhance employees’ environmental awareness (employee-management cooperation programs: 77 people participated). After the forest thinning, a workshop of “Plant Observation and Map Making―Let’s Attach Hand-Made Nameplates to Trees in the Forest” was provided to participating primary school children.
  • ■ In May, Mazda employees participated as volunteers in the Forum Forest protection activities FY March 2016 organized by the Hiroshima-no-Morizukuri Forum

Forest thinning effort at the Mazda Forest

“Mori,” the character of the Hiroshima Afforestation Project

*1 The Mazda-no-Mori (Mazda Forest) is the nickname of a 5.85 ha area on the grounds of the Hiroshima Prefecture Ryokka (afforestation) Center in a natural forest covering 125 ha, located to the northeast of the Mazda Head Office.
*2 A social contributions study group, comprising one organization and 18 companies, including Mazda.

Volunteer Cleanups and Recyclables Collection Campaigns

【Environment】【Community】

Objective

To contribute to local communities through volunteer cleanups and recyclable collection campaigns

Initiatives

Mazda employees work on periodical cleanups around the plants and offices during break times. On holidays, Mazda employees participate in cleanup campaigns organized by local governments, and also implement cleanup activities of their own. In addition, they collect plastic bottle caps as well as pull-tabs and aluminum cans, for effective use of recyclables (employee-management cooperation program).
Moreover, remaining calendars and pocket diaries were collected from Mazda Group employees, and then donated to social welfare organizations etc. through a social contributions study group.

FY March 2016 Results
  • ■ A total of around 5,830 people participated in volunteer cleanup activities, including cleanups of areas around plants and offices (12 times), cleanups organized by local governments (eight times), cleanups of the area around the Mazda Stadium (five times), cleanups of the area around Japan Railways stations (three times), and cleanups of the area around the Eastern Hiroshima Circulation Operating Housing Complex (11 times).
  • ■ Around 1,500,000 plastic bottle caps were collected and delivered to NPOs.
  • ■ Remaining calendars and pocket diaries were collected from Mazda Group employees (calendars: around 3,500; pocket diaries: around 900).

Cleanup of the area around the Mazda Stadium

Participation in Environmental Events

【Environment】

Mazda participates in various environmental events.

Sports Coaching by Mazda Sports Clubs and Concerts Held by Mazda Cultural Clubs

【Human resources】【Community】

Objective

To contribute to the promotion of various sporting activities, improving athletic ability, and the promotion of culture in the local community

Initiatives

Mazda has 24 sports clubs and four cultural clubs. These clubs aim to promote mutual friendship among employees and to help revitalize the entire Company. Active Mazda sports club athletes have been leading mobile sports-coaching lessons, in response to requests from local governments and athletics organizations. Mazda cultural clubs hold concerts on a regular basis to activate events and encourage local community.

FY March 2016 Results
  • ■ Track and Field Team: Held track and field lesson for children twice in the year (with around 90 participants, in Kenbuchi-cho, Hokkaido and other cities.).
  • ■ Rugby Squad (nicknamed “Mazda Blue Zoomers”): Held rugby training five times in the year for elementary school children (with around 590 participants, in Hiroshima City).
  • ■ Women’s Volleyball Team: Held volleyball training and instructors’ workshops four times in the year (with around 350 participants, in Miyoshi City and other cities).
  • ■ Automobile Club: Held a gymkhana competition authorized by the Japan Automobile Federation (JAF), twice in the year, with the aim of encouraging motor sports in the region (with around 130 participants, in Akitakata City and other cities).
  • ■ Chorus Club: Held or participated in concerts six times in the year (with around 3,100 participants, in Aki Gun and other cities).
  • ■ Light Music Club: Held and participated in concerts five times in the year (with around 750 participants, in Aki-gun and other cities). 

Track and field lesson for children

LHoumbanb ryes oEurvcees nCtosm mautni tMy a zda Head Office (Hiroshima Prefecture)

【Human resources】【Community】

Objective

To make a contribution to the community by making effective use of the lobby in the Mazda Head Office (Hiroshima Prefecture)

Initiatives

The Mazda Head Office organizes various lobby events that can be enjoyed by local residents and Mazda fans.

FY March 2016 Results
  • ■ In August, the Mazda Design Special Course was offered for high school and older students who are interested in design and arts (with 20 participants).
  • ■ In November, Mazda hold a concert performed by a Capella group “Isabella A Cappella.”
  • ■ In November, Mazda hosted a string quartet concert performed by members of the Hiroshima Symphony Orchestra.

Lobby concert (string quartet)

Volunteer Visits to Social Service Facilities

【Community】

Objective

To build regional solidarity and harmony

Initiatives

From June to July each year, present and former Mazda Group employees and their family members visit social-service facilities to work as volunteers. The volunteers work with people at the facilities to maintain farm fields and cut grass, and assist them in visiting the memorial cenotaph for A-bomb victims. Through these volunteer activities, Mazda has deepened interaction with people at the facilities since 1986 (employee-management cooperation program).

FY March 2016 Results

A total of 54 volunteers visited work facilities for people with special needs and nursing facilities for the elderly.

Mowing of field owned by a social welfare facility

Studying Community Issues

【Community】

Objective

To find and resolve familiar community and social issues from a resident perspective

Initiatives

The Mazda Technical College*3 provides classes with the theme of enabling students to understand the meaning of corporate community contributions to help find and resolve familiar social and community issues from a resident perspective. Students strive to implement solutions in cooperation with local residents and others concerned.

FY March 2016 Results

Students of the Mazda Technical College worked on the theme “Local Revitalization.” They were divided into six teams, each of which set up and addressed respective themes in pursuit of “a town where residents support each other, valuing people-to-people relationships,” which is one of the future visions of Minami Ward, Hiroshima City, where the College is located.

*3 The Mazda Technical College, approved by the Ministry of Health, Labor and Welfare, is an in-house education institution offering courses to high school graduates and selected employees, in order to cultivate human resources that can play a central role in manufacturing at Mazda.