CSR

Mazda Head Office (Hiroshima Prefecture) 2

【Environment】Initiatives contributing to environmental protection
【Safety】Initiatives contributing to traffic safety
【Human resources】Initiatives aimed at fostering the next generation
【Community】Community-based initiatives
【Mazda Foundation】Initiatives via Mazda Foundation

Events to Support Students’ Learning Activities during the Summer Vacation

【Environment】【Human resources】【Community】

Objective

To deepen interactions with the region and society through supporting the learning activities of elementary and junior high school students

Initiatives

Mazda continually offers the following events in local communities to help students and teachers learn more for their social studies classes: the Mazda Car Carrier Loading Field Trip for elementary and junior high school students, which helps them to understand the Japanese auto manufacturing industry in their social study classes (since 1996); the Social Studies Support and Training Seminar for elementary school teachers in response to requests from teachers (since 1999); and the study program for primary school children, which offers them quizzes and experiments through interactions with Mazda’s young employees from the development and manufacturing divisions (since 2008).

FY March 2015 Results

■ In July, Mazda offered an educational program “Handcraft Workshop: Let’s Try to Reduce CO2 Emissions,” to impart the fun of science and technology to children. The program was held at the Fuchu Kominkan Community Center as part of a Summer Lecture hosted by the Center in Hiroshima Prefecture, and at the Pacifico Yokohama, in Kanagawa Prefecture in the Kids Engineer 2014, hosted by the Society of Automotive Engineers of Japan. Around 370 primary school children as well as their parents and guardians participated in this program. Mazda introduced its efforts to reduce CO2 emissions while doing quizzes and making a CX-5-shaped desk cleaner incorporating the principles of Karakuri Kaizen®*1.

Environmental education program “Handcraft Workshop: Let’s Try to Reduce CO2 Emissions”

Environmental education program “Handcraft Workshop: Let’s Try to Reduce CO2 Emissions”

■ In August, the Mazda Car Carrier Loading Field Trip was held using a large-scale car carrier moored at the dedicated docks located on the Hiroshima Plant premises. A total of around 80 people, of children ranging from fifth grade to junior high and their parents and guardians, participated in the event. In the carrier, participants observed the way vehicles were loaded onto the ship with a high degree of precision, and parked and secured in place with only around 10 centimeters separating them on each side. They also enjoyed the experience of steering the ship as well as friendly conversation with the ship’s crew.

Large-scale car carrier (Mazda Car Carrier Loading Field Trip)

Large-scale car carrier (Mazda Car Carrier Loading Field Trip)

■ In August, in response to requests from teachers seeking a deeper understanding of the automotive industry, Mazda presented a Social Studies Support and Training Seminar, to help teachers of fifth-grade classes to acquire deeper knowledge of the Japanese auto manufacturing industry.
Around 20 elementary school teachers from Hiroshima Prefecture took part in the seminar. They observed the press, body, and assembly plants, and were given an opportunity for hands-on manufacturing experience (tightening nuts and bolts).

Hands-on manufacturing experience (Social Studies Support and Training Seminar)

Hands-on manufacturing experience (Social Studies Support and Training Seminar)

*1 Karakuri Kaizen® is a registered trademark of the Japan Institute of Plant Maintenance.

On-Site Lectures/Seminars and Acceptance of Trainees/Internship Students

【Environment】【Safety】【Human resources】【Community】

Objective

To contribute to the development of human resources in communities, making use of the diverse range of employees and the know-how of Mazda as a corporate educational facility

Initiatives

In response to requests from local governments and educational institutions, Mazda dispatches employees to hold lectures and seminars on the Company’s technologies of the environment, safety, manufacturing, etc. Mazda also assists Hiroshima Prefecture and various organizations in promoting activities to support the handing down of skilled techniques to the next generation, and accepts university students for internship programs as part of the government-industry-academia collaboration project. Moreover, the Mazda Technical College*2 conducts an open college program, offering opportunities for teachers of technical high schools to observe or attend practical training classes.

FY March 2015 Results
  • ■ Mazda employees delivered around 20 lectures and seminars, primarily at junior high schools, high schools and universities in Hiroshima Prefecture.
  • ■ Mazda accepted around 80 undergraduate and graduate students for internship programs as part of the industry-academia-government collaboration Initiative.
  • ■ The Mazda Technical College accepted around 30 people to its open college program (from July to January of the following year).
  • ■ At the Hiroshima Technique Fair held in November, Mazda hosted an exhibition booth. At the booth, a hands-on event was held to provide participants with opportunities to experience finishing processing for rotary-shaped paperweights and original button budges, and contestants in the WorldSkills Competition*3 demonstrated automotive metalworking. Also, casting*4 techniques were demonstrated by two distinguished Mazda craftsmen—a recipient of the Medal with Yellow Ribbon*5 and a winner of the Minister's Award for Outstanding Skilled Workers (Contemporary Master Craftspeople)*6, and the 2014 Karakuri Kaizen® Mechanism Exhibition’s award-winning works were displayed.

Automotive metalworking demonstration

Automotive metalworking demonstration

*2 Mazda Technical College, approved by the Ministry of Health, Labor and Welfare, is an in-house education institution offering courses to high school graduates and selected employees in order to cultivate human resources that can play a central role in manufacturing at Mazda.
*3 The WorldSkills Competition is a competition for young people up to 22 years old (with a few exceptions) to demonstrate their excellence in skilled professions. Its objectives are to promote vocational training and to improve the standard of technical skills of the participating countries.
*4 To pour molten metal into a molt to create an object.
*5 The Medal with Yellow Ribbon is awarded to individuals who, through their diligence and perseverance, become public role models. (The award ceremony is held by the Ministry of Health, Labour and Welfare.)
*6 This award is given to outstanding skilled workers who are considered as leading skilled workers in respective fields.

Sports Coaching by Mazda Sports Clubs and Concerts Held by Mazda Cultural Clubs

【Human resources】【Community】

Objective

To contribute to the promotion of various sporting activities, improving athletic ability, and the promotion of culture in the local community.

Initiatives

Mazda has 24 sports clubs and 4 cultural clubs. These clubs aim to promote mutual friendship among employees and to help revitalize the entire Company.
Active Mazda sports club athletes have been leading mobile sports-coaching lessons, in response to requests from local governments and athletics organizations.
Mazda cultural clubs hold concerts on a regular basis to activate events and encourage local community.

FY March 2015 Results
  • ■ Track and Field Team: Held track and field lesson for children twice in the year (with around 90 participants, in Kenbuchi-cho, Hokkaido and other cities.).
  • ■ Rugby Squad (nicknamed “Mazda Blue Zoomers”): held rugby training four times in the year for elementary school children (with around 370 participants, in Hiroshima City).
  • ■ Women’s Volleyball Team: held volleyball training and instructors’ workshops seven times in the year (with around 700 participants, in Shobara City and other cities)
  • ■ Automobile Club: Held a gymkhana competition authorized by the Japan Automobile Federation (JAF), twice in the year, with the aim of encouraging motor sports in the region (with around 240 participants, in Akitakata City and other cities.)
  • ■ Chorus Club: Held or participated in concerts four times in the year (with around 800 participants, in Aki Gun and other cities.)
  • ■ Light Music Club: Held and participated in concerts five times in the year (with around 1,700 participants, in Aki-gun and other cities)

Track and field lesson for children

Track and field lesson for children

Volunteer Visits to Social Service Facilities

【Community】

Objective

To build regional solidarity and harmony

Initiatives

From June to July each year, present and former Mazda Group employees and their family members visit social-service facilities to work as volunteers. The volunteers work with people at the facilities to maintain farm fields and cut grass, and assist them in visiting the memorial cenotaph for A-bomb victims. Through these volunteer activities, Mazda has deepened interaction with people at the facilities since 1986 (employee-management cooperation program).

FY March 2015 Results

A total of 70 volunteers visited work facilities for people with special needs and nursing facilities for the elderly.

Mowing of field owned by a social welfare facility

Mowing of field owned by a social welfare facility

Studying Community Issues

【Community】

Objective

To find and resolve familiar community and social issues from a resident perspective

Initiatives

The Mazda Technical College provides classes with the theme of enabling students to understand the meaning of corporate community contributions to help find and resolve familiar social and community issues from a resident perspective. Students strive to implement solutions in cooperation with local residents and others concerned.

FY March 2015 Results

Students of the Mazda Technical College worked on the theme “Local Revitalization.” They were divided into eight teams, each of which set up and addressed respective themes in pursuit of “a town where residents support each other, valuing people-to-people relationships,” which is one of the future visions of Minami Ward, Hiroshima City, where the College is located.

Setting up a festival venue

Setting up a festival venue

Participation in the 2014 Hiroshima Flower Festival

【Community】

Objective

To contribute to community revitalization through active participation in community events

Initiatives

Each year, Mazda has taken part in the Hiroshima Flower Festival since its inception in 1977. The Festival, held on the consecutive holidays in May, is one of the largest events held in Hiroshima Prefecture. The Company hosts the Mazda Zoom-Zoom Plaza, where vehicles featuring SKYACTIV TECHNOLOGY (Axela/Mazda3 and CX-5) are exhibited and events that are fun for both children and their parents are organized.

FY March 2015 Results
  • ■ Charity bingo sessions were held to donate welfare equipment. Along with the proceedings from past charity bingo sessions, Mazda donated one vehicle respectively to two social welfare organizations in Hiroshima Prefecture.
  • ■ A parade to commemorate the 25th anniversary of the Roadster (MX-5 overseas) was held in cooperation with members of the Roadster Fan Club.
  • ■ Songs and dances by residents, a talk show by respective baseball and football players of Hiroshima Toyo Carp and Sanfrecce Hiroshima, and performance by street entertainers were shown on stage.
  • ■ Handcraft Section of making the Axela (Mazda3 oversea) tissue box cover and kids quiz rally for traffic safety were arranged.
  • ■ An exhibition booth was set up to commemorate the consecutive J1 League championships of Sanfrecce Hiroshima.

Welfare vehicle presentation ceremony

Welfare vehicle presentation ceremony

50th Mazda Ekiden Road Relay Race (Hiroshima)

【Community】

Objective

To promote interaction with the community by opening plant grounds for public events

Initiatives

Since 1966, Mazda has continued to hold the Ekiden Road Relay Race. Although it was commenced as an event only for employees, since 1981 when a Community Category was set up to promote communication with local communities, Mazda has invited participants from outside the Company as well. Participants, including both children and adults, run on the 16.3- km route in a circuit around the plant grounds, which is broken down into seven separate legs. Participants not only compete for the best times, but also enjoy coming up with original ways to make their teams stand out.

FY March 2015 Results

In addition to 145 teams in the In-house Category, in which Mazda employees competed by division, 135 teams in the Community Category for local residents and suppliers from as far away as the Kyushu and Kanto regions participated (a total of around 2,800 runners from 280 teams).

Runners running through the Mazda compound

Runners running through the Mazda compound

Support for the Three Major Professional Teams/Orchestra in Hiroshima (Sanfrecce Hiroshima, Hiroshima Toyo Carp, and Hiroshima Symphony Orchestra)

【Community】

Objective

To promote community sports and culture through support for the local professional football team, baseball team and orchestra

Initiatives

For Sanfrecce Hiroshima and Hiroshima Toyo Carp, in addition to serving as a uniform sponsor, Mazda supports a match played by these teams as a Mazda-sponsored game once a year (management-employee cooperation program). For the Hiroshima Symphony Orchestra, Mazda co-sponsors all the regular concerts (serving as a premium co-sponsor once a year).

FY March 2015 Results
  • ■ Sanfrecce Mazda Day: The first 7,000 arrivals were given original towels/scarves bearing the logos of Sanfrecce Hiroshima and Demio (Mazda2 overseas).
  • ■ Carp Enjoy Mazda Day: A welfare vehicle presentation ceremony was held.

Mazda vehicle parade enlivened the venue during the half-time

Mazda vehicle parade enlivened the venue during the half-time