DESIGN

DESIGN

Redefining elegance by eliminating unnecessary elements to find beauty in space.
Refining the interplay of light and shadow, purity and the essence to the limit.
Every form created by hands of our master craftsmen breathes life into our cars.
A relentless pursuit of perfection, and paying full attention to the smallest of details.
Creating a piece of art that inspires and challenges imagination.
A NEW VISION OF ELEGANCE

MAZDA DESIGN:
BREATHING LIFE INTO THE CAR

GIVING VITALITY TO THE FORM OF OUR CARS

For Mazda, a car is not simply a mass of metal.
Every car we create has a life of its own.

Creating an emotional connection between the car and the driver,
which feels like a deep bond between a rider and his/her horse.
Mazda’s “KODO DESIGN” is an expression that makes an ongoing
pursuit of the form that reflects such connection.

Mazda is committed to further developing the “KODO DESIGN”
and create an expression of “redefined elegance”
rooted in Japanese aesthetics.

BREATHING LIFE INTO THE CAR

Creating a car with its own life takes much more than giving it a shape.

Mazda stood up to a challenge of single-mindedly focusing on
giving life to the car’s form, realized by skillful expertise of our
master craftsmen called “Takumi”.
Their masterful expertise and techniques were developed, honed
and passed on to the new generations of our craftsmen
throughout the history of Mazda Design.

We challenge ourselves to breath life into our cars by
by eliminating unnecessary elements to create an abundance of space
that reflects “less is more” Japanese aesthetics,
and also through a delicate, subtle expression of light
refined to the extreme.
 

The Philosophy Behind

VISION COUPE

BRINGING MAZDA’S PHILOSOPHY TO LIFE

Our production engineers’ mission is to bring the precision of the form to mass production.
At production sites, where skills of our master craftsman are taught to our machines,
the human touch is ever present.
Everything we do is intended to make our customers take pride
in every moment of their Mazda ownership.

COLORS THAT HIGHLIGHT THE BEAUTY OF “KODO”

Soul Red Crystal Metallic is an expression of vitality and alluring transparency.
Machine Gray Premium Metallic is the outcome of faithful reproduction of realistic metal feel
painstakingly hand-crafted by our master craftsmen.
Colors produced by TAKUMINURI, Mazda’s unique body paint technology
with a feel of hand-painting by skilled artisans, accentuate the exuberant expression of
KODO DESIGN.

SKILLFUL HANDS ARE KEY TO CREATING A RICH,
SOPHISTICATED SPACE INSIDE

Interior is a space where drivers and passengers get in touch with and feel the car.
That is why we pay meticulous attention to details in the cabin space.
Because we know that spending time in the cabin adds to their joy and
emotional attachment to the car.
Mazda strives to perfect design of every interior parts, materials and finish to enhance
the overall quality of the space inside.