Since 2017, Mazda has cooperated with JAF Hiroshima to implement traffic safety awareness activities that aim to raise the number of people using seatbelts. In FY2019, Mazda participated in a traffic safety event held in Miroku no Sato, Fukuyama City, and the Ninth Minami Ward Town Safety Festival. Mazda used a "seatbelt convincer" that simulates being hit by something going five kilometers per hour, a safety quiz for children, and crash simulations using toy cars to teach the importance of everyone using seatbelts. Participants commented, "I learned how to properly wear a seatbelt" and "I'll definitely wear a seatbelt, even when I'm in the back seat."