Making sure everyone wears seatbelts
[Japan] Mazda Motor Corporation
Aiming to prevent death and serious injury from traffic accidents
Since 2017, Mazda has cooperated with JAF Hiroshima to implement traffic safety awareness activities that aim to raise the number of people using seatbelts. In FY2019, Mazda participated in a traffic safety event held in Miroku no Sato, Fukuyama City, and the Ninth Minami Ward Town Safety Festival. Mazda used a "seatbelt convincer" that simulates being hit by something going five kilometers per hour, a safety quiz for children, and crash simulations using toy cars to teach the importance of everyone using seatbelts. Participants commented, "I learned how to properly wear a seatbelt" and "I'll definitely wear a seatbelt, even when I'm in the back seat."
Additionally, employees implemented activities calling for the elimination of traffic accidents as members of a project to eliminate traffic accidents called "Drive & Love."
By the numbers
Duration of program: 3 years