Mazda-Hiroshima City University Faculty of Arts co-creation seminar
[Japan] Mazda Motor Corporation
Works of students who participated in the seminar
Developing human resources as creators of new value in Hiroshima
Mazda's Design Division and the Hiroshima City University Faculty of Arts jointly launched a co-creation seminar in May 2017. Inspired by the "Industry-Academia Vision in 2030" of the Hiroshima Council of Automotive Industry-Academia-Government Collaboration, the seminar aims to "bring together people who pursue unique technology and culture related to automobiles in Hiroshima to make Hiroshima a special place where sustainable technology and culture that can amaze the world is born."
In FY2020, the seminar was held remotely together with a lecture due to COVID-19 restrictions. Following the theme "exhilaration," participants endeavored to create works based on three concepts or focal points that would make viewers feel Japanese aesthetics: "perfection as an expression of exhaustive efforts," "overwhelming and moving anyone at a glance," and "thinking from the viewpoint of serving society."
By the numbers
Duration of program: 4 years