Mazda's Design Division and the Hiroshima City University Faculty of Arts jointly launched a co-creation seminar in May 2017. Inspired by the "Industry-Academia Vision in 2030" of the Hiroshima Council of Automotive Industry-Academia-Government Collaboration, the seminar aims to "bring together people who pursue unique technology and culture related to automobiles in Hiroshima to make Hiroshima a special place where sustainable technology and culture that can amaze the world is born."
In FY2020, the seminar was held remotely together with a lecture due to COVID-19 restrictions. Following the theme "exhilaration," participants endeavored to create works based on three concepts or focal points that would make viewers feel Japanese aesthetics: "perfection as an expression of exhaustive efforts," "overwhelming and moving anyone at a glance," and "thinking from the viewpoint of serving society."

By the numbers
Duration of program: 4 years