Mazda's Design Division and the Hiroshima City University Faculty of Arts jointly held a co-creation seminar in May 2017. The seminar was in line with "2030 industry-academicvision" of Hiroshima Council of Automotive Industry-Academia Government Collaboration and was begun with the aim to "gather people who pursue unique technology and culture related to automobiles in Hiroshima and make it a special place where sustainable technology and culture that can amaze the world is born."
The theme for FY2019 was "change." Participants endeavored to create pieces that expressed Japanese aesthetics, under the three directions and focus points of "perfecting a piece by giving it everything you've got," "overwhelming and moving anyone at first glance," and "thinking from the perspective of being useful to society." A student commented, "Remembering what I heard in the seminar, I'll work hard as an artist even after starting a job."