Support for Welfare Facilities and People with Disabilities
[Japan] Mazda Motor Corporation, Kurashiki Kako Co., Ltd.
Donating Vehicles for Every Stadium Attendance Milestone
Mazda donates one vehicle to a social welfare organization for every one million visitors to the Hiroshima Municipal Baseball Stadium, for which Mazda has acquired naming rights (now known as MAZDA Zoom-Zoom Stadium Hiroshima).
In FY2020, the cumulative number of visitors reached 21 million on November 3. Accordingly, Mazda donated one vehicle to an organization in Hiroshima City.
At the recipient welfare organization, the vehicle is being used to transport welfare facility users when they go out or visit the hospital.
Following COVID-19 precautions, the presentation ceremony was held at the facilities of the welfare organization rather than at the stadium after taking various measures to prevent infection. In efforts to liven up the ceremony, members of the welfare organization created golden a key, a model of the stadium, and masks of popular baseball players in the course of their daily activities. Hiroshima Toyo Carp players also sent a congratulatory video message.
By the numbers
Duration of program: 12 years
Total donated vehicles: 21
Supporting the Social Independence of People with Disabilities
Kurashiki Kako manufactures and sells automotive rubber parts as well as anti-vibration, soundproofing, and cushioning instruments for industrial use. Since 1983, the company has been providing support for persons with special needs through various efforts aimed at promoting their social independence. Efforts continued in FY2020, with Kurashiki Kako actively purchasing parts to be used at its factory from a business that employs many persons with severe disabilities.
In addition to supporting monotsukuri improvement activities, the company also provided advice on evacuation drills during an emergency.
By the numbers
Duration of program: 38 years