Supporting Hiroshima's Three Major Professional Organizations
[Japan] Mazda Motor Corporation
Mazda supports the local professional football team, baseball team, and orchestra in order to promote local sports and culture.
During FY2019, in addition to serving as the uniform sponsor for Sanfrecce Hiroshima, we also sponsored Sanfrecce Hiroshima Mazda Day during the match against VISSEL KOBE at Edion Stadium Hiroshima in October (management-employee cooperation program). The first 7,000 arrivals were given towels/scarves featuring a collaborative design produced by Mazda and Sanfrecce Hiroshima, and a parade that included Mazda cars was held at half-time. Additionally, Mazda set up a booth outside the open area, where the first 300 children enjoyed making "Sancce driver" original tote bags before the match.
Hiroshima Toyo Carp
During FY2019, in addition to serving as the uniform sponsor for the Hiroshima Toyo Carp, we also sponsored Carp Mazda Enjoy Day during a game at Mazda Zoom-Zoom Stadium Hiroshima in August (management-employee cooperation program). The first 3,000 arrivals were given Carp Hand Fans. Employees and their families threw the ceremonial first pitch and participated in a parade that included Mazda cars.
Mazda also made a carbon offset of an estimated 113 tons of CO2 emissions for the lighting of night games at Mazda Zoom-Zoom Stadium Hiroshima (the Hiroshima Municipal Baseball Stadium for which Mazda acquired naming rights). The carbon offset credit was created by Hiroshima Prefecture through CO2 absorption by forests.
Mazda has supported this carbon offset initiative by Hiroshima Prefecture to "foster the forests of Hiroshima Prefecture to absorb CO2 emissions", and proposed its utilization at Mazda Zoom-Zoom Stadium Hiroshima through an agreement with Hiroshima Prefecture, Hiroshima City, and the Hiroshima Toyo Carp since FY2013.
Hiroshima Symphony Orchestra
In FY2019, Mazda hosted regular concert events in the lobby of the Mazda Head Office two times throughout the year, which were attended by a total of 642 people (including visitors from neighboring regions).
Participants commented, "I also came to celebrate Mazda's 100th anniversary; it was fun" and "This has become a regular event that allows community members and families to spend quality time together."