From January to February, Mazda conducts automotive cold-weather tests at the Hokkaido Kenbuchi Proving Ground. Every year since 1990, Mazda staff thank the people of Kenbuchi-cho, who warmly welcome them each winter, by opening the Kenbuchi Proving Ground to the public and inviting local residents to attend a community event.
In FY2019, the 31st community event was held on February 2. About 380 residents attended and enjoyed activities such as the traditional gymkhana competition, sled racing, toy-finding game, and bingo.