Hokkaido Kenbuchi Proving Ground Open Facility Event
[Japan] Mazda Motor Corporation
Cheering at the sledding race
From January to February, Mazda conducts automotive cold-weather tests at the Hokkaido Kenbuchi Proving Ground. Every year since 1990, Mazda staff thank the people of Kenbuchi-cho, who warmly welcome them each winter, by opening the Kenbuchi Proving Ground to the public and inviting local residents to attend a community event.
In FY2019, the 31st community event was held on February 2. About 380 residents attended and enjoyed activities such as the traditional gymkhana competition, sled racing, toy-finding game, and bingo.
Residents were glad for the recurring event, with comments including, "This was a lot of fun – I'll come back again."
By the numbers
Duration of event: 31 years