Mazda Ekiden Road Relay Race
[Mexico] Mazda de Mexico Vehicle Operation (MMVO)
Exchange with local community at the spacious grounds
MMVO has held the race in Guanajuato where its plant is located since 2015, and opened the race to local residents in 2016. The company promotes the Japanese culture in the region while providing a space where employees, their family members, and local residents can spend quality time together.
Part of the 16-km course takes place on the plant grounds, providing an opportunity for participants to learn more about Mazda and the plant.
In FY2019, there were 527 teams made up of employees from MMVO and suppliers, as well as local community members, for a total of 2,635 participants. Competition was fierce!
Participants commented, "we are thankful with Mazda for opening its doors and promoting sports in the city."
By the numbers
Duration of program with community participation: 4 years
Total number of participants: 8,205 (since FY2016)