We Want to See Children Smile
Working with SOS Children's Villages
[Europe] Mazda Motor Europe GmbH (MME), Mazda Motors (Deutschland) GmbH (MMD), Mazda Austria GmbH (MAG), Mazda Automoviles Espana, S.A.(MAE), Mazda Motor Hungary (MMH)
Support through marketing activities
Based on the spirit of "One Mazda", MME and the national sales companies (NSC) in each country are working in collaboration with local SOS Children's Village (SCV) in each country to develop support activities. SCV is an international organization that provides support for children who are unable to live together with their parents or caregivers.
One "ambassador" (project staff member) is selected from among the employees at the national sales companies in each country to promote activities. As a unique activity at Mazda, the national sales companies in each country to provide cars and organize volunteer activities by employees.
In FY2018, MMD made a donation to support the construction of a new center, set to be completed in 2020. It was featured in the YouTube series "Mazda Garage," which shows Mazda cars being restored. "Mazda Garage" features famous German actors working together with MMD technicians to restore cars, which then participated in the European 5000 Adventure Rally. The series introduced MMD's donation to SCV when it showed the rallies, as well as included scenes of SCV children touring the set.
Additionally, NSC donated or provided vehicles to various European SCV branches for transportation support, as well as supported the organizations through donating Christmas presents and holding indoor ski events.
By the numbers
Duration of program: 11 years