We are very excited to see the launch of the All-New Mazda3 as the first model coming out of Mazda’s new-generation product line-up.
To mark a new milestone in Mazda’s long history, we wanted the All-New Mazda3 to deliver heightened level of inspiring experiences and unadulterated joy of driving to our customers worldwide. We decided on a theme – “an aspiration for all drivers” that guided us through the entire product development process. The car that is a dream-come-true for every driver, equipped with a dramatically improved performance package: dynamics, noise reduction, environmental performance and overall quality. The All-New Mazda3 was destined to promise and deliver value like never before, a demanding challenge for all those who were involved with the development of the new model.
The exterior has been designed to embody two appealing and aspirational images which will lift the driver’s mood. Human-centered driving stimulates and sharpens his/her senses and sensibilities. The road you drive every day becomes a journey full of new discoveries, making you feel free-spirited. In summary, the All-New Mazda3 brightens up the driver’s everyday life.
I sincerely hope that this exceptional model will inspire and motivate customers, bringing greater joy to their everyday lives.
Mazda3 Program Manager