Environmental Technology Philosophy

Long-Term Vision for Technology Development, 'Sustainable Zoom-Zoom 2030‘


In August 2017, Mazda Motor Corporation announced "Sustainable Zoom-Zoom 2030," a new long-term vision for technology development that looks ahead to the year 2030.

Under the original "Sustainable Zoom-Zoom" vision announced in 2007, the company has striven to offer both driving pleasure and outstanding environmental and safety performance. In light of the rapid changes taking place in the automotive industry, the new vision takes a longer-term perspective and sets out how Mazda will use driving pleasure, the fundamental appeal of the automobile, to help solve issues facing people, the earth and society.


 To achieve a significant cut in greenhouse gases, we need to reduce CO2 emissions over the entire life cycle of the vehicle. Mazda will move beyond current “tank-to-wheel” evaluations, which look only at CO2 emissions while driving, and take steps to reduce CO2 on a “well-to-wheel” basis, which considers fuel extraction, manufacturing and shipping as well.

Specifically, our goal is to reduce Mazda’s corporate average “well-to-wheel” CO2 emissions to 50 percent of 2010 levels by 2030, with a view to achieving a 90-percent cut by 2050.

We believe this will require a “multi-solution” approach that enables us to offer appropriate powertrains in consideration of each region’s energy situation and energy mix.


To protect our earth, Mazda will continue R&D efforts in the following areas, aiming to maximize greenhouse gas emission reductions under real-world conditions.

  • ■  Continue working to perfect the internal combustion engine
  • ■  Combine the ideal internal combustion engine with effective electrification technologies
  • ■  Introduce electric vehicles and other electric drive technologies in regions
  •       that use clean energy to curb global warming or restrict certain vehicles to reduce air pollution