Mazda Design : The Car as Art
MILAN DESIGN WEEK 2015
Art into Life
Back in 2010, Mazda Design announced Mazda’s design philosophy “KODO -Soul of Motion-” in Milan, which is widely regarded as the center of design.
In 2013, Mazda exhibited at Milan Design Week for the first time introducing “The source of KODO” which captured the Japanese aesthetic.
And in 2015, Mazda exhibited at Milan Design Week to demonstrate “The breadth of KODO Design” by exhibiting the latest KODO Design models,
the Mazda CX-3 and Mazda MX-5, each with art pieces that express the same philosophies as their respective cars.
By exploring the expression of unrestricted motion paired with studied introspection ,
we were able to further imbue their dynamic forms with a Japanese aesthetic.
From the outset, Japanese craftsmanship has valued simplicity of form that is achieved through the prioritization of an object’s elements.
This simplicity embodies a self-restrained dignity and a sensuality, which connects with the viewer on an emotional level.
Mazda defines the characteristic of self-restrained dignity in Japanese as RIN and alluring sensuality as EN.
The expression of beauty that Mazda Design strives for is achieved through the harmonization of these two contrasting elements.
When these two elements do exist in harmony,a unique sense of Japanese elegance is felt.
Show on the page below are the pieces created using the EN and RIN aesthetic that were exhibited at Milan Design Week.