CSR

[Feature Story]

Long-Term Vision for Technology Development

In 2007, Mazda announced the “Sustainable Zoom-Zoom” long-term vision for technology development. Based on that vision, Mazda has worked to provide both driving pleasure and outstanding environmental and safety performance.

In August 2017, Mazda announced “Sustainable Zoom-Zoom 2030,” its long-term vision for technology development that looks ahead to the year 2030. In light of the significant changes in the global automobile industry, the new vision takes a longer-term perspective and sets out how Mazda will make use of driving pleasure—the fundamental appeal of the automobile—to help resolve issues facing the earth, society, and people.

Sustainable Zoom-Zoom 2030

Earth

Through conservation initiatives, create a sustainable future in which people and cars coexist with a bountiful, beautiful earth

Our greatest challenge lies in reducing CO2 emissions to curb global warming. In order to stop global warming and preserve this beautiful earth for future generations, we are working to reduce CO2 emissions throughout a vehicle’s life cycle. Accordingly, we are promoting the reduction of CO2 emissions not just from the conventional perspective, which evaluates CO2 emissions while driving, but also from a well-to-wheel perspective, which evaluates CO2 emissions from oil extraction to product manufacture and shipping as well. Specifically, we aim to reduce our corporate average well-to-wheel CO2 emissions to 50% of 2010 levels by 2030 with a view to achieving a 90% cut by 2050.

This approach and its goals are in alignment with the Paris Agreement, an international agreement to combat climate change and reduce greenhouse gas emissions, and the Strategic Commission for the New Era of Automobiles, under Japan’s Ministry of Economy, Trade and Industry (METI).

To achieve these objectives, we are developing multiple solutions that enable us to offer appropriate powertrains that take into consideration each region’s energy situation and power generation mix.

We will continue to pursue advances in the internal combustion engine, which is widely expected to help power the majority of cars worldwide well into the future, while deploying compact, lightweight electrification technologies. Meanwhile, we will introduce electric vehicles (EVs) as the optimal solution in regions that generate a high ratio of electricity from clean energy sources or restrict certain vehicle types to reduce air pollution. We plan to equip all cars with some form of electrification technology by 2030. We expect that by 2030, internal combustion engines combined with some form of electrification technology will account for 95% of the vehicles we produce and that battery EVs will account for 5%.

In addition, aiming to make fuels themselves as carbon neutral as possible, we will step up collaborative efforts with other companies and between industry, academia, and government to encourage the spread of renewable liquid fuels such as microalgae biofuels.

Composition of Mazda Vehicles with Electrification Technology in 2030

Composition of Mazda Vehicles with Electrification Technology in 2030

Launching an EV as one of the multiple solutions

Launching an EV as one of the multiple solutions

Mazda MX-30, Mazda’s first mass-production EV

Means to Achieve Our Targets

To protect the earth, we will implement the following initiatives in order to maximize the effect of reduced greenhouse gas emissions under real-world conditions.

  1. 1.Aspire to make the best internal combustion engine in the world
  2. 2.Combine the ideal internal combustion engine with efficient electrification technologies
  3. 3.Introduce electric vehicles (EVs) and other electric-powered technologies in regions that use clean energy to curb global warming and in regions that implement government policies to reduce air pollution
SKYACTIV-X

Skyactiv-X is an innovative internal combustion engine that combines the distinctive high-revving performance of a gasoline engine with the fuel efficiency, torque, and response of a diesel. Using Mazda’s proprietary combustion method called Spark Controlled Compression Ignition (SPCCI), Skyactiv-X uncompromisingly achieves outstanding environmental performance, power, and acceleration performance. Skyactiv-X is an engine that stands by the earth and people while supporting the Jinba-ittai “sense of oneness between driver and car” enjoyment that we strive to offer our customers. Furthermore, the deployment of the mild hybrid system, Mazda M Hybrid, provides a smooth drive and fuel efficiency. From 2019, Skyactiv-X has been included in our new-generation models, the Mazda3 and Mazda CX-30.

"SPCCI" (Spark Controlled Compression Ignition)

Using the Life Cycle Assessment (LCA) to Evaluate Electric Vehicles (EVs)

Regarding the CO2 emissions of EVs, Mazda uses LCA to calculate and evaluate the environmental impact of each stage of the vehicle's life cycle, including material procurement, manufacturing, use, recycling, and disposal. Mazda desires to contribute to substantive reduction of global environmental impact from an LCA perspective by installing batteries with appropriate capacities.

In general, while driving range increases in proportion to battery capacity, the bigger the battery is, the more CO2 is emitted when it is produced. To counteract this, instead of making batteries bigger than necessary, it is important to equip cars with batteries that correspond to how they are used. Our first mass-production EV, the Mazda MX-30, which we unveiled at the 46th Tokyo Motor Show, uses a 35.5 kWh battery that has a driving range of approximately 200km* on a single charge, in order to balance both the reduction of CO2 emissions and maintain a practical driving range that customers can use with peace of mind.

  • *Measured in the European WLTP mode. The driving range of EVs vary depending on a variety of factors, including driving style, use of features, and driving environment.

Society

Realize cars and a society that offer safety and peace of mind, and create a system that enriches lives by offering unrestricted mobility to people everywhere

There has been an emergence of new causes of traffic accidents, especially in developed nations, for example distracted driving due to the increase in volume of information from devices such as smartphones. There has also been an emergence of issues accompanying changes in the structure of society, for example the weakening or disappearance of public transport in depopulated areas. Regarding these problems, we will realize cars and a society that offer safety and peace of mind and create a system that enriches lives by offering unrestricted mobility to people everywhere.

With the goal of realizing a motorized society without traffic accidents, we are striving to develop more advanced safety technologies under the Mazda Proactive Safety Philosophy.

Means to Achieve Our Targets
  1. 1.Continuously evolve fundamental safety technologies and standardize them across all models
    • ・Driving position
    • ・Pedal layout
    • ・Visibility
    • ・Active Driving Display
  2. 2.Promote standardization of i-Activsense advanced safety technology, which helps drivers recognize and assess potential hazards
    Technologies to reduce accidents involving rear-end collisions, pedestrians, pedal mix-ups, and lane changes
    • ・FY March 2018: Standardize in Japan
    • ・2018 and onward: Standardize globally
    The Mazda Co-Pilot Concept centers on people and leverages automated driving technologies
    • ・By 2025: Aim for standardization
  3. 3.Utilize connectivity technologies
    Using an advanced version of Mazda Connect, we will create a new business model that enables car owners to help fulfill the mobility needs of people in depopulated areas that have dilapidated public transportation systems.
    • ・2018: Mobility service trial with an eye on future shared mobility in Miyoshi City, Hiroshima Prefecture.
Mazda Co-Pilot Concept

When the driver’s condition is normal

Under normal conditions, drivers can enjoy driving themselves while the car constantly monitors their condition and conducts “virtual driving,” meaning it is ready to drive itself at any time.

Mazda Co-Pilot Concept

When the driver cannot operate the vehicle in a normal manner

When it is determined that the driver cannot operate the vehicle normally, the car intervenes in an attempt to avoid collisions and moves the vehicle away from traffic to a more safe location where it can stop the vehicle.

When the driver cannot operate the vehicle in a normal manner

Mazda Earns Six IIHS TSP+ Awards, the Most Among Automakers Tested for 2020

Six Mazda U.S. specification models*1, including the 2020 model year’s Mazda3 and Mazda CX-5, tested by the U.S.

Insurance Institute for Highway Safety (IIHS) have been awarded the nonprofit organization’s highest safety rating. In addition to crashworthiness tests, headlight performance and frontal crash prevention by means of auto-braking and forward collision warning systems are evaluated. The IIHS reported that among all automakers, Mazda won the most 2020 Top Safety Pick+ (TSP+) awards, with six vehicles receiving the organization’s highest safety ratings. The results were possible because the Mazda models performed well not only in the crashworthiness evaluation categories but also in the preventive safety performance categories with standard advanced headlight features and auto emergency braking with pedestrian detection, aimed at mitigating damage of or preventing collisions.

  • *12020 model year Mazda3 sedan and hatchback, Mazda6, Mazda CX-9 (built after December 2019), Mazda CX-5 and Mazda CX-3 currently on sale in the U.S.

MAZDA3 (U.S. specification)

MAZDA3 (U.S. specification)

People

Enhance customers’ mental well-being with the satisfaction that comes from protecting the earth and contributing to society with a car that offers true driving pleasure

People today benefit from mechanization and automation in many ways. However, stress levels have also been rising due to issues such as a lack of exercise. To address these issues, through our vehicles, we aim to offer driving pleasure and an enriched life to an even greater number of customers. We will build on our strengths by further pursuing a Jinba-ittai—or “horse and rider as one”—driving feel, which unlocks people’s potential and revitalizes them mentally and physically, and further maturing our Kodo design language, which is grounded in a philosophy of bringing cars to life and raises car design to the level of art to enrich people’s emotional lives.

New-Generation Skyactiv-Vehicle Architecture Platform

Mazda’s Skyactiv-Vehicle Architecture was developed with an increased focus on the human-centered design philosophy to maximize the human body’s inherent ability to balance itself. In this way, it offers all occupants a more comfortable and less tiring ride and enables them to respond quickly to environmental changes. As the human body is easily able to balance itself in response to driving inputs, the new vehicle architecture provides responsive driving and the ultimate Jinba-ittai driving feel. In order to realize these advancements, we pursued development from the perspective of optimizing the entire vehicle by reviewing various functions, including the seats, body, chassis, and NVH (Noise, Vibration, Harshness) performance.

SKYACTIV-VEHICLE ARCHITECTURE

SKYACTIV-VEHICLE ARCHITECTURE

Kodo—Soul of Motion Design Philosophy: A Step Further

Since 2010, Mazda has striven to create cars that embody the dynamic beauty of life through application of its Kodo—Soul of Motion design philosophy. Going deeper, the matured Kodo design pursues the expression of a “new elegance” based on Japanese aesthetic sensibilities. This further evolved Kodo design focuses on a “less is more” aesthetic that cherishes space and eliminates non-essential elements to create simplicity of form. The challenge then is to bring the car to life via carefully honed reflections on the body surface.

MAZDA VISION COUPE

MAZDA VISION COUPE

Mazda Designs That Engage People

Mazda3 Wins 2020 World Car Design of the Year

The Mazda3 won the 2020 World Car Design of the Year award, one of the special awards of the World Car Awards*. The Mazda3’s design pursues the Mazda design philosophy, Car as Art. Taking inspiration from Japanese aesthetics, Mazda adopted a “less is more” approach when designing the Mazda3 and stripped away superfluous elements from the car’s form. The result is a unique design that creates subtle undulations of light and shadows gliding over the car’s smooth body, giving birth to a natural and powerful expression of vitality.

  • * The World Car Awards was established in 2004 by an international group of automotive journalists.

MAZDA3

MAZDA3

Mazda CX-30 and Mazda MX-30 Each Win Germany Red Dot Award for Product Design 2020

The CX-30 and MX-30 each won a Red Dot Award for Product Design 2020, one of the world’s most prestigious design awards. (Organized by Design Zentrum Nordrhein Westfalen )

The CX-30 was designed to be the most beautiful crossover SUV in the world, combining its elegant, unconstrained beauty with the boldness and power of an SUV. The curved surface of the vehicle's body reflects ambient light and shadows, creating beautiful “transitions” that breathe life into the CX-30.

The MX-30 was designed based on a concept of we call “Human Modern.” The design stays grounded in the beautifully honed and handcrafted forms of Kodo yet aligns itself with changing values and new lifestyles.

MAZDA CX-30 (European specification)

MAZDA CX-30 (European specification)

MAZDA MX-30 (European specification)

MAZDA MX-30 (European specification)

NEW-GENERATION PRODUCTS

The Second New-Generation Model—Crossover SUVMAZDA CX-30

MAZDA CX-30

In response to the globally growing SUV market, we added the CX-30 as a new core model to our product lineup. The CX-30 is a completely new crossover SUV that combines the bold proportions of an SUV with elegant styling that embodies Mazda‘s Kodo design language. Using the concept of a crossover that broadens life’s possibilities for customers and enriches how they see the world, the CX-30 was developed with the hope of enriching customers’ lives by helping them and their loved ones make new and stimulating discoveries within their daily lives.

The Third New-Generation Model—Mazda’s First Mass-Production EVMAZDA MX-30

MAZDA MX-30

The MAZDA MX-30 aims to offer an experience that lets customers relax and be themselves, and it deepens the bond between car and owner. The model also offers a creative use of time and space that invites new ways of using a vehicle. Based on the concept of “Human Modern,” spaces in and around the center console give the cabin an open feel. The MX-30 adopts freestyle doors* so customers can invent new and creative ways of using the car. Furthermore, the MX-30 delivers the same Jinba-ittai “sense of oneness between driver and car” driving joy to an electric vehicle that every Mazda offers. It also adopts Mazda’s new electric-drive technology, e-Skyactiv, and combines outstanding response with smooth dynamic behavior to achieve performance that drivers can enjoy naturally.

The MX-30 was released starting from Europe in September, 2020. A gasoline powered mild hybrid model equipped with Mazda M Hybrid technology was introduced in Japan from October, and EV model will be introduced in January, 2021.

  • * Center-opening double doors