CSR

WORKING TO PREVENT ACCIDENTS

Rasing Traffic Safety Awareness

[Japan] Mazda Autozam Ito, Okayama Mazda Co., Ltd., Hokkaido Mazda Sales Co., Ltd., Hakodate Mazda Co., Ltd., and other dealerships

Promoting Traffic Safety in Cooperation with the Police and Schools

Promoting Traffic Safety in Cooperation with the Police and Schools

Mazda dealerships work together with local police departments to promote awareness for traffic safety by cleaning convex traffic mirrors, calling for traffic safety, and other activities.
Mazda Autozam Ito has cleaned and inspected roughly 1,000 convex mirrors since 2003 and informs the police of its activities. In FY2019, 60 mirrors were cleaned.
Every spring, Okayama Mazda, working in cooperation with the Okayama prefectural police and regional council to promote traffic safety, participates in the cleaning of road signs and convex traffic mirrors as well as roads and sidewalks near the dealerships. In FY2019, a total of 190 people participated.

Additionally, along with helping the elderly and children cross roads and guiding safe commuting to school by bicycle together with teachers, customers visiting dealerships were told traffic safety points for drivers, such as turning on lights early and protecting pedestrians. A customer commented, "I learned about accidents in the prefecture, and I'm glad I learned about the danger of complacent driving. From now on, I'll keep in mind that I can never be lax behind the wheel."


By the numbers
Duration of program:
Mazda Autozam Ito 17 years
Okayama Mazda 12 years

 

Awareness Activities and Traffic Safety Parades

Awareness Activities and Traffic Safety Parades

Awareness Activities and Traffic Safety Parades

Hokkaido Mazda Sales, in cooperation with the Sapporo Branch of the Japan Automobile Dealers Association and the Hokkaido Prefectural Police, conducts activities on the 1st Thursday of every month from April to September. These activities are held in front of dealerships before business hours to call for improvements in traffic safety and driving manners. In FY2019, a total of 500 employees participated in these activities.

Additionally, every year in the Hakodatenishi area, a customized vehicle parade is held by the Hakodatenishi Safe Driving Manager Association as part of the autumn national traffic safety movement. In FY2019, 46 vehicles from 35 groups participated in the parade to promote traffic safety, including two from Hakodate Mazda: a MX-5 and a Titan vehicle carrier

By the numbers
Duration of program:
Hokkaido Mazda 24 years
Hakodate Mazda 10 years