CSR

PROTECTING YOU AND YOUR LOVED ONES

Making sure everyone wears seatbelts

[Japan] Mazda Motor Corporation

Making sure everyone wears seatbelts

Aiming to prevent death and serious injury from traffic accidents

Since 2017, Mazda has cooperated with JAF Hiroshima to implement traffic safety awareness activities that aim to raise the number of people using seatbelts. In FY2019, Mazda participated in a traffic safety event held in Miroku no Sato, Fukuyama City, and the Ninth Minami Ward Town Safety Festival. Mazda used a "seatbelt convincer" that simulates being hit by something going five kilometers per hour, a safety quiz for children, and crash simulations using toy cars to teach the importance of everyone using seatbelts. Participants commented, "I learned how to properly wear a seatbelt" and "I'll definitely wear a seatbelt, even when I'm in the back seat."

Additionally, employees implemented activities calling for the elimination of traffic accidents as members of a project to eliminate traffic accidents called "Drive & Love."

Aiming to prevent death and serious injury from traffic accidents


By the numbers
Duration of program: 3 years