CSR

Wishing for a Society Free of Traffic Accidents

Rasing Traffic Safety Awareness

[Japan] Okayama Mazda Co., Ltd., Mazda Autozam Ito, Tohoku Mazda Co., Ltd., Hokkaido Mazda Sales Co., Ltd., Hakodate Mazda Co., Ltd., and other dealerships

Promoting Traffic Safety in Cooperation with the Police

Promoting Traffic Safety in Cooperation with the Police

Mazda dealerships work together with local police departments to promote awareness for traffic safety by cleaning convex traffic mirrors, calling for traffic safety, and other activities. Every spring, Okayama Mazda, working in cooperation with the Okayama prefectural police and regional council to promote traffic safety, participates in the cleaning of road signs and convex traffic mirrors as well as roads and sidewalks near the dealerships. This effort contributes to the communities' traffic safety in conjunction with the prefectural residents' campaign to raise traffic safety awareness.
In FY2018, a total of 180 people participated.

Mazda Autozam Ito has cleaned and inspected roughly 1,000 convex mirrors since 2003 and informs the police of its activities. In FY2018, employees cleaned mirrors mainly in neighborhoods with many curved and narrow roads.
Tohoku Mazda cleaned convex mirrors in coordination with the Yamagata Prefecture Dealership Traffic Safety Association. Employees who participated said, "I became more aware of safety through cleaning the mirrors," "It made me want to pay more attention to safe driving." The activity raised employees' safety awareness.


By the numbers

Duration of program:
Okayama Mazda 11 years
Mazda Autozam Ito 16 years
Tohoku Mazda 5 years

Awareness Activities and Traffic Safety Parades

Hokkaido Mazda Sales, in cooperation with the Sapporo Branch of the Japan Automobile Dealers Association and the Hokkaido Prefectural Police, conducts activities on the 1st Thursday of every month from April to September. These activities are held in front of dealerships before business hours to call for improvements in traffic safety and driving manners. In FY2018, a total of 500 employees participated in these activities.
Hakodate Mazda held a traffic safety parade featuring 46 special vehicles, as part of the nationwide traffic safety campaign conducted every autumn.

Awareness Activities and Traffic Safety Parades


By the numbers

Duration of program:
Hokkaido Mazda 23 years
Hakodate Mazda 9 years