CSR

Protecting You and Your Loved Ones

Promoting seatbelt awareness

[Japan] Mazda Motor Corporation, Kobe Mazda Co., Ltd., Okayama Mazda Co., Ltd.

People in the back seat must use seatbelts too!

People in the back seat must use seatbelts too!

Since 2017, Mazda has cooperated with JAF Hiroshima to implement traffic safety awareness activities that aim to raise the number of people using seatbelts. In FY2018, Mazda implemented a group training that used a video about the importance of using seatbelts and car seats, as well as a "seatbelt convincer" that simulates being hit by something going five kilometers per hour.

Participants commented, "I was wrong to think that the back seat was safe; I'm glad I realized my mistake. I'll make sure to use a seatbelt from now on," "I was horrified to learn that it's very dangerous to hold children on your lap while in the car."


By the numbers
Duration of program: 2 years

Learning from car crash tests

Learning from car crash tests

In August 2018, Mazda conducted mock crash tests using toy cars for children at "Children's Kasumigaseki Tour Day," which aims to teach children about society through practical experiences during their summer break. A participant commented, "I learned that the car's front body frame compresses to protect passengers."


By the numbers
Duration of program: 2 years

Assemblies to learn about safety

Members of a volunteer organization (Chiiki-fureai no Kai) that deals with police boxes, parking, and the local community helped implement a lecture given at Kobe Mazda by the Hyogo Prefectural Police on traffic safety for the elderly.
During the spring Traffic Safety Week, Okayama Mazda and teachers gave instructions on commuting to school by bicycle and helping children and the elderly cross intersections. Additionally, employees shared traffic safety points for drivers, including turning on car lights early and watching out for pedestrians crossing the road, with customers who came to the dealership. Participants commented, "I'll work hard to drive safely when I'm behind the wheel."

Assemblies to learn about safety


By the numbers

Duration of program:
Kobe Mazda 8 years
Okayama Mazda 1 year