Date: October 29 (Saturday) - 31 (Monday), 2016
Place: Mazda R&D Center Yokohama
Participants: 351 (Including the participants in an educational program for elementary school children held in October 30, Sunday, 2016.)
Program: Focus on Mazda’s human-centered development philosophy
“Product development with the human-centered philosophy ”
“Driving position and cockpit”
“Human machine interface (HMI)”
“G-Vectoring Control (GVC)”
Lesson of driving position for each person.
Discussion with engineers.
Educational Program for Elementary School Children (only held in October 30 (Sun.))
At the same time, an environmental and safety education program was also held for the children accompanied by participants: “Toy cars running competition”; “Let’s compare new car and old car”; “Introduction of crash safety experiments.”
CO2 Offset during the Three-Day Event
At this event, a CO2 offset program was implemented aiming to offset the CO2 emitted during the three-day event. The credits were “Credits for supporting recovery from the Great East Japan Earthquake” and “Credit from Kumamoto Prefecture” which supports disaster area of the 2016 Kumamoto Earthquake.
Mazda will continue making proactive communication with stakeholders, contributing to the society for sustainable future by providing all customers who purchase Mazda vehicles with driving pleasure as well as outstanding environmental and safety performance.