Mazda-Hiroshima City University Faculty of Arts co-creation seminar
[Japan] Mazda Motor Corporation
Developing human resources that offer new value in Hiroshima
Mazda's Design Division and the Hiroshima City University Faculty of Arts jointly held a co-creation seminar in May 2017. The seminar was in line with "2030 industry-academic vision" of Hiroshima Council of Automotive Industry-Academia-Government Collaboration and was begun with the aim to "gather people who pursue unique technology and culture related to automobiles in Hiroshima and make it a special place where sustainable technology and culture that can amaze the world is born."
In FY2018, attendees gained an understanding of Mazda's design concept, Kodo Design, through a demonstration from a clay modeler, and they studied the beautiful forms created using industrial clay. Under the themes of "elegant form" and "useful to people," participants challenged themselves to make high-level works that concretely embody these concepts. Many interesting works were created, as students utilized their unique, fresh perspectives and desire to create something beautiful.
By the numbers
Duration of program: 2 years