CSR

BUILDING BONDS THROUGH MEANINGFUL EXCHANGE

Support for the next generation

[China] Mazda Motor (China) Co., Ltd. (MCO), Changan Mazda Automobile Co., Ltd. (CMA)

Support through Exchange and Correspondence

Support through Exchange and Correspondence

Through the Wheat Field Project Education Foundation, set up as a non-governmental NPO for educational support in China, MCO is supporting children in the Mazda Wheat Seedlings Class. They started offering this class in 2012 with the aim of encouraging "tiny seedlings to grow vigorously into golden wheat fields."
In addition to funding libraries and teacher training, the class allows MCO employees to provide both financial and emotional support to children through the exchange of letters and the gifting of daily supplies.
In FY2019, employees received letters and drawings from the Mazda Wheat Seedlings Class. Many employees gladly participated in the exchange and sent reply letter, books, and presents as New Year's greetings, thereby deepening the bonds with the class.

Additionally, the same foundation held a summer camp in July, and four former Mazda Wheat Seedling members, now in university, volunteered to support the camp's educational activities.


By the numbers
Duration of program: 8 years (three-year per period)
Total number of students: 140

Support schools together with customers

CMA ask the local government how it can help improve the learning environment for children in the mountainous region. Together with the labor union, Chinese dealers and customers, CMA is supporting schools.
In FY2019, CMA, the labor union, dealers, and customers visited schools damaged by severe flooding. In addition to donating to the reconstruction project, they donated new books from customers. CMA employees participated in fun exchange with local elementary school students and teachers, such as by introducing the automobile company and how cars are made.
At another school, supplier employees implemented a public welfare activity. They presented 59 children with backpacks, uniforms, and books.

Support schools together with customers


By the numbers
Duration of program: 5 years