Environmental Awareness for Children
[Japan] Mazda Motor Corporation
Children Participated in a Quiz to Imagine What the World Will Be Like When They Grow Up
At EcoPro, an international exhibition on the environment and energy in Asia, Mazda hosts an exhibition booth to improve students' awareness of environmental issues and to introduce the environmental initiatives it is pursuing.
In FY2018, Mazda hosted a quiz with the theme "The Mazda Challenge! Initiatives to Reduce CO2 for the Future of Our Planet."* The quiz was used to encourage elementary and junior high school students, who made up more than 10% of event attendees, to think about how cars will be used in society by the time the students are adults; it also introduced steps Mazda is taking to reduce CO2 emissions in order to stop global warming. At the end of the quiz, everyone was encouraged to think together about what they can do, starting today, to help conserve the environment.
Many of the elementary and junior high school students who participated shared their thoughts, such as, "I want to tell my family what I learned about what automobile manufacturers are doing to reduce CO2, as well as the fact that most cars will still have combustion engines by the time I'm 30," "I'm going to turn off the lights in rooms I'm not using in order to reduce CO2 emission."
By the numbers
Duration of event: 13 years
(Exhibition booths were hosted in Hiroshima Prefecture in 2004 and 2005.)
* The content of this quiz was prepared with the cooperation of Fuchuminami Elementary School in Hiroshima Prefecture.