CSR

BILLBOARDS INTO BAGS

School bag project

[South Africa] Mazda Southern Africa (Pty) Ltd. (MSA), Mazda Foundation Southern Africa

School bags and pencil cases made from recycled materials

School bags and pencil cases made from recycled materials

MSA donated used billboard material to a small, local producer, which recycled them into high-quality and unique school bags and pencil cases to be given to schoolchildren. The activity was implemented together with Mazda Foundation Southern Africa. Not only does this initiative reduce environmental impact, it also contributes to the creation of jobs for those who produce the bags, as well as benefits the schoolchildren who receive them.

In FY2020, MSA donated 1,130m2 of billboard material, and schoolbags and pencil cases made from the recycled material were distributed to primary and high school students who receive educational support from the Good Work Foundation,*1 KHULA Education,*2 Heatherbank School*3 and Butterfly House*4


By the numbers
Duration of campaign: 2 years