School bag project
[South Africa] Mazda Southern Africa (Pty) Ltd. (MSA), Mazda Foundation Southern Africa
School bags and pencil cases made from recycled materials
MSA donated used billboard material to a small, local producer, which recycled them into high-quality and unique school bags and pencil cases to be given to schoolchildren. The activity was implemented together with Mazda Foundation Southern Africa. Not only does this initiative reduce environmental impact, it also contributes to the creation of jobs for those who produce the bags, as well as benefits the schoolchildren who receive them.
In FY2020, MSA donated 4 billboards (1107m2). The schoolbags and pencil cases made from the recycled materials were distributed to primary and high school students supported by the KHULA Education Foundation*1 and VIVA Foundation*2.
By the numbers
Duration of campaign: 1 year