CSR

Santa and Reindeer Driving Mazda Cars

Santa Project

[Japan] Mazda Motor Corporation

Drives bring smiles to children's faces

Drives bring smiles to children's faces

Employees at Mazda, together with volunteer Mazda vehicle owners, engage in community contribution activities for children, including those residing in child welfare institutions, in the Tokyo metropolitan area.
Mazda employees annually participate in the "Santa Project," which was launched at Mazda's initiative in 2003 and is now organized jointly by 18 companies and organizations primarily in Kanagawa Prefecture. In 2016, the "Santa Project" started in Tokyo as well. Mazda has continued to take part in it, jointly held by six companies and organizations.

Santa and Reindeer Driving Mazda Cars

In FY2018, "Santa Claus Has Come To Town! 2018" was held near Tokyo Station in November and near Minato Mirai in Yokohama in December. For the first time, the event was held in Hiroshima as well. A total of 36 Mazda employees, including officers, volunteered at the three events.
The children could go for a drive in the passenger seat of Mazda Roadsters and other cars driven by volunteers dressed as Santa Claus or his reindeer. The children could also interact emotionally with others, such as waving their hands to people walking around town.
In Tokyo and Hiroshima, Mazda also collaborated with police to hold traffic safety classes.


By the numbers
Duration of program: 
Yokohama 16 years
Tokyo 3 years
Hiroshima 1 year