CSR

WARMING HEARTS ON A FROZEN PROVING GROUND

Hokkaido Kenbuchi Proving Ground Open Facility Event

[Japan] Mazda Motor Corporation

Cheering at the sledding race

Hokkaido Kenbuchi Proving Ground Open Facility Event

Hokkaido Kenbuchi Proving Ground Open Facility Event

Cheering at the sledding race

From January to February, Mazda conducts automotive cold-weather tests at the Hokkaido Kenbuchi Proving Ground. Every year since 1990, Mazda staff thank the people of Kenbuchi-cho, who warmly welcome them each winter, by opening the Kenbuchi Proving Ground to the public and inviting local residents to attend a community event.
In FY2019, the 31st community event was held on February 2. About 380 residents attended and enjoyed activities such as the traditional gymkhana competition, sled racing, toy-finding game, and bingo.

Residents were glad for the recurring event, with comments including, "This was a lot of fun – I'll come back again."


By the numbers
Duration of event: 31 years