[Japan] Mazda Motor Corporation
[Colombia] Mazda de Colombia S.A.S (MCOL)
Drives bring smiles to children's faces
Employees at Mazda, together with volunteer Mazda vehicle owners, engage in community contribution activities for children, including those residing in child welfare institutions, in the Tokyo metropolitan area.
Mazda employees annually participate in the "Santa Project," which was launched at Mazda's initiative in 2003 and is now organized jointly by 20 companies and organizations primarily in Kanagawa Prefecture. In 2016, the "Santa Project" started in Tokyo as well. Mazda has continued to take part in it, jointly held by five companies and organizations.
In FY2019, "Santa Claus Has Come To Town! 2019" was held near Tokyo Station in November, as well as near Minato Mirai 21 in Yokohama and in Hiroshima in December. Mazda employees, including officers, volunteered their time to help make the events a success.
The children could go for a drive in the passenger seat of Mazda Roadsters and other cars driven by volunteers dressed as Santa Claus or his reindeer.
The children could also interact emotionally with others, such as waving their hands to people walking around town.
In Tokyo and Hiroshima, Mazda also collaborated with police to hold traffic safety classes.
By the numbers
Duration of program: Kanagawa 17 years
Tokyo 4 years
Hiroshima 2 years
In Colombia too, MCOL employees collaborated with the Hogar San Mauricio Foundation, which supports children, held a similar event for the first time in 2019. Children enjoyed drives in decorated Mazda cars and received Christmas presents from MCOL employees.
By the numbers
Duration of program: 1 year