[Japan] Mazda Motor Corporation
Going for a Drive with Children
Employees at Mazda, together with volunteer Mazda vehicle owners, engage in community contribution activities for children residing in child welfare institutions in the Tokyo metropolitan area.
Mazda employees annually participate in the "Santa Project," which was launched at Mazda's initiative in 2003 and is now organized jointly by 18 companies and organizations primarily in Kanagawa Prefecture. In 2016, the "Santa Project" started in Tokyo as well. Mazda has continued to take part in it, jointly held by six companies and organizations.
In FY 2017, "Santa Claus Has Come To Town! 2017" was held near Tokyo Station in November and near Yokohama Minato Mirai 21 in December, with a total of 90 employee volunteers including Mazda executives participating. The children could go for a drive in the passenger seat of Mazda Roadsters and other cars driven by volunteers dressed as Santa Claus or his reindeer. The children could also interact emotionally with others, such as waving their hands to people walking around town.
For the Tokyo activities, through cooperation with the Marunouchi Fire Department, children could also experience riding a ladder truck, learning the importance of fire prevention activities.
- By the Numbers
Duration of program:Yokohama 15 years
Tokyo 2 years