CSR

Passing the Sash at the Mazda Plants

Mazda Ekiden Road Relay Race

[Japan] Mazda Motor Corporation
[Mexico] Mazda de Mexico Vehicle Operation (MMVO)

Interacting with the Community at the Spacious Plant Grounds

Since 1966, the Head Office (Hiroshima) has continued to hold the Ekiden Road Relay Race. Although it was originally only for employees, in 1981, a Community Category was set up to promote communication with local communities. Participants, including both children and adults, run on the approximately 19.3-kilometer route in a circuit around the plant grounds, which is broken down into seven separate legs.
In FY 2017, in addition to 165 teams in the In-house Category, in which Mazda employees competed by division, 92 teams in the Suppliers Category and 70 teams in the Community Category from as far away as the Kyushu and Kanto regions participated (a total of around 2,200 runners from 327 teams).
Participants had the following to say: "It's a fun annual event where I can gather with comrades and enjoy a different atmosphere." "I enjoy seeing the Mazda grounds, which I can't normally see." "It's fun running through the plant!"

Interacting with the Community at the Spacious Plant Grounds


By the numbers
Duration of program with Community Category: 37 years

Interacting with the Community at the Spacious Plant Grounds

The Hofu Plant has hosted the Ekiden road relay race on its plant premises since 1994. (The approximately 13.3 km course consists of eight legs.) This event, open to members of the general public as well as Mazda employees, is held as part of the Love Hofu Campaign, serving as an opportunity to deepen friendships with local residents.
For FY 2017, in addition to 37 teams in the In-house Category, in which Mazda employees competed by division, 63 teams in the Community Category from both within and outside Yamaguchi Prefecture participated (a total of around 800 runners from 100 teams).


By the numbers
Duration of program: 24 years

MMVO has held the race in Guanajuato where its plant is located since 2015, and opened the race to local residents in 2016. The company promotes the Japanese culture in the region while providing a space where employees, their family members, and local residents can spend quality time together. A part of MMVO's ekiden was held in MMVO's plant grounds which also let the participants know the plant and understand Mazda. 1,825 runners (including 510 employees) from 365 teams participated in FY 2017.


By the numbers
Duration of program with community participation: 2 years
Total number of participants: 3,390 participants (since FY 2016)

Interacting with the Community at the Spacious Plant Grounds