Familia Sedan changes the course sedan history
While production of the Familia Van was expanding, Mazda exhibited the Mazda 700 compact passenger car at the 1961 Tokyo Motor Show and the Mazda 1000 prototype model the year after. In response to this favorable reception, Mazda progressed towards development of a Familia Sedan that would break the mold of conventional minicars with a design to suit the sensibilities of modern motorists. The result was the Familia Sedan launched in October 1964. It soon gained a name for itself as a model that delivered a balanced blend of performance, style and comfort. In the first month of sales, it garnered a 23 percent market share. Mazda added a wagon, a twodoor sedan and a truck to the Familia series and in December 1964 recorded an annual production volume topping 10,000 units. The Familia had established itself as Mazda's prime model.
Mazda 1000 on display at the 1962 Tokyo Motor Show.