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News Release

2008/11/17


Mazda Refines Dynamic Demio

- Freshened model features enhanced interior quality and a new body color -

HIROSHIMA, Japan—Mazda Motor Corporation has released refined versions of the Mazda Demio compact on sale in Japan. Known as the Mazda2 in overseas markets, the Mazda Demio has earned high praise in Japan and abroad. The freshened model goes on sale today at all Mazda, Mazda Anfini and Autozam dealerships nationwide. Manufacturer’s suggested retail prices range from 1,195,000 to 1,621,750 yen (including consumption tax).

Mazda Demio 13C-V (MZR 1.3L Miller-cycle engine with continuously variable transmission [CVT])
Mazda Demio 13C-V (MZR 1.3L Miller-cycle engine with continuously variable transmission [CVT])

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The freshened interior features a glossy black center panel and matching materials for the seat cover centers and door trim. New silver garnish on the shift knob, parking brake and inner door handles adds to the enhanced overall quality. Aluminum Metallic, a dark silver exterior body color, has also been added to reflect the quality improvements.

 

Main features of the refined Demio

Interior

- High quality semi-gloss black metallic center panel
- Matching seat cover centers and door trim (three designs: Calm White, Multi Black and Sporty Black)
- Silver garnish: parking brake release button, inner door handles and all automatic air conditioner dials.
- Silver highlights on the shift knob (automatic transmission [AT] and CVT models). An illuminated shifter display has also been added to make driving at night easier (AT and CVT models).
- Silver ring on the manual transmission shift boot.

 

Exterior

- A new dark silver exterior body color, Aluminum Metallic, enhances the sense of high quality. There are now twelve available body colors.

 

Other features

- Fully automatic air conditioning and an Alleru [Allergy] Buster* unit (a particulate filter to aid allergy sufferers) now come as standard equipment (SPORT grade).
* Alleru [Allergy] Buster® is a registered trademark of Panasonic Co., Ltd.

 

Manufacturer’s suggested retail prices * Price of the model in the attached photo
Grade Drive Engine Transmission Price (yen)
With tax Without tax
13C FWD 1.3L DOHC 5MT 1,195,000 1,138,096
4EC-AT 1,195,000 1,138,096
e-4WD 4EC-AT 1,389,250 1,323,096
13C-V FWD 1.3L DOHC
Miller-cycle engine
CVT 1,285,000* 1,223,810
13S FWD 1.3L DOHC 4EC-AT 1,365,000 1,300,000
e-4WD 1,559,250 1,485,000
15C FWD 1.5L DOHC 5MT 1,335,000 1,271,429
CVT 1,335,000 1,271,429
SPORT FWD 1.5L DOHC 5MT 1,621,750 1,544,524
CVT 1,621,750 1,544,524

Note: The CVT for the SPORT grade comes with a seven-speed manual mode.

- A separate recycling fee of 10,790 yen is necessary in addition to the manufacturer’s suggested retail prices listed above. The fee is 11,360 yen if the SRS curtain and front side airbags system is selected as a factory-installed option.
- If the special body color, Crystal White Pearl Mica is selected, the price increases by 31,500 yen (including tax).

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