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For Your Information

2008/10/31


Mazda To Exhibit MX-5 at 'Japan Car' Exhibitions in Paris and London

- Exhibitions to explore Japanese culture and design -

HIROSHIMA, Japan—Mazda Motor Corporation will display the Mazda MX-5 (known as the Mazda Roadster in Japan) at the “Japan Car” exhibitions to be held in London and Paris during November 2008.

 

Intended to showcase Japanese culture and innovative Japanese design and technology to Europe, the exhibitions will focus on Japanese car design. Seven automobile manufacturers and several famous artists will contribute to the display, which will include 14 vehicles. The exhibitions will explore the concept of the vehicle in terms of “size,” “the environment” and its role as a “mobile urban cell.”

 

First launched in 1989, the Mazda MX-5 design features elements with a sense of harmonious beauty that has universal appeal. This was achieved on the first generation MX-5 by incorporating a traditional Japanese sense of beauty through a Noh mask design motif. This design has helped to boost the MX-5’s popularity all over the world; it currently holds the Guinness World Record for the world’s highest production two-seat open top sports car, with over 800,000 units built. From the first to the current third generation model, 854,554 units have been produced as of September 2008, demonstrating the global popularity of this iconic sports car.

 

The Mazda MX-5 is a lightweight modern sports car that offers maximum driving pleasure with eco-friendly features and the latest in safety technologies, developed under Mazda’s technology vision, Sustainable Zoom-Zoom.

 

Opening first in Paris at the “Cité des Sciences et de l’Industrie,” the exhibition will run from November 1 through November 9, 2008, at which time it will move to the Science Museum in London for the period November 29, 2008 to April 19, 2009.

 

About the exhibition

Title:  JAPAN CAR Designs for the crowded globe
( http://japancar.designplatformjapan.com/)
Organizers:  Design Platform Japan*
Science Museum (London exhibition)
Venue:  Paris: Cité des Sciences et de l’Industrie (November 1-9, 2008)
London: Science Museum (November 29, 2008-April 19, 2009)

 

Design Platform Japan is run by Shigeru Ban, one of Japan’s most distinguished architects, and Kenya Hara, an outstanding graphic designer. The exhibitions will be coordinated by “Shigeru Ban Architects Europe” and the “Nippon Design Center Hara Design Institute.”

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