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2008/03/28


Mazda Production and Sales Results for February 2008 (Flash Report)

  • Production and Sales Results

Mazda Motor Corporation’s production and sales results for February 2008 are summarized below.

 

I. Production

  Breakdown February 2008 Jan - Feb 2008
Units YoY
Change (%)
Units YoY
Change (%)
DOMESTIC
PRODUCTION
Passenger Cars 98,307 +29.6 186,711 +25.3
Commercial Vehicles 4,172 +11.9 7,748 +11.0
Total 102,479 +28.8 194,459 +24.6
OVERSEAS
PRODUCTION
Passenger Cars 17,657 -22.0 41,814 -15.2
Commercial Vehicles 6,835 -17.9 12,793 -17.7
Total 24,492 -20.9 54,607 -15.8
GLOBAL
PRODUCTION
Passenger Cars 115,964 +17.8 228,525 +15.2
Commercial Vehicles 11,007 -8.7 20,541 -8.8
Total 126,971 +14.9 249,066 +12.8

Note: As of January 2007, overseas production figures are based on Mazda brand units coming off the production line (does not include CKD kits).

 

1. Domestic Production
Additional production of the Mazda2 (known as the Mazda Demio in Japan) bound for Europe and increased production of the Mazda6 (Atenza), Mazda5 (Premacy), and Mazda3 (Axela), among other models, led to a 28.8% increase in total domestic production compared to February 2007.

 

[Domestic production of key models in February 2008]

Mazda2 (Demio): 18,585 units (up 207.3% year-on-year)
Mazda6 (Atenza): 13,762 units (up 47.3% year-on-year)
Mazda5 (Premacy): 11,265 units (up 20.1% year-on-year)
Mazda3 (Axela): 36,905 units (up 6.9% year-on-year)

 

2. Overseas production
Although production of the Mazda6 was healthy, total overseas production in February 2008 was down 20.9% year-on-year due to the end of production of Familia and Premacy models in China since FAW Haima established itself as an independent brand.

 

[Overseas production of key models in February 2008]

Mazda6: 11,285 units (up 0.9% year-on-year)
BT-50: 6,835 units (down 9.1% year-on-year)

 

II. Domestic sales

  Breakdown February 2008 Jan - Feb 2008
Units YoY
Change (%)
Units YoY
Change (%)
DOMESTIC
SALES
Passenger Cars 21,324 +5.5 39,726 +3.6
Commercial Vehicles 3,576 +8.4 6,265 -0.6
Registration Total 19,031 +4.6 35,349 +2.5
Micro-mini Total 5,869 +10.3 10,642 +4.5
Total 24,900 +5.9 45,991 +3.0

 

In February 2008, domestic sales increased 5.9% year-on-year, due to brisk sales of the Mazda6 (Atenza), Mazda2 (Demio), Verisa and Mazda5 (Premacy).
Mazda’s registered vehicle market share was 5.9%, up 0.3 points on February 2007, with a 3.3% share of the micro-mini segment (up 0.4 points) and a 5.0% total market share, which is up 0.3 points over last year’s result.

 

[Domestic sales of key models in February 2008]

Mazda6 (Atenza): 1,953 units (up 136.7% year-on-year)
Mazda2 (Demio): 6,017 units (up 22.2% year-on-year)
Verisa: 1,355 units (up 5.0% year-on-year)
Mazda5 (Premacy): 2,814 units (up 2.0% year-on-year)

 

III. Exports

  Breakdown February 2008 Jan - Feb 2008
Units YoY
Change (%)
Units YoY
Change (%)
EXPORTS Passenger Cars 79,666 +28.0 151,679 +16.4
Commercial Vehicles 230 +29.9 541 -20.4
North America 28,529 +5.1 52,275 -3.1
Europe 33,799 +52.9 63,390 +27.6
Oceania 7,257 +50.0 13,799 +48.8
Others 10,311 +23.6 22,756 +25.4
Total 79,896 +28.0 152,220 +16.2

 

Exports increased over the same period last year, up 28.0% over February 2007. This result is due to brisk sales of the Mazda2 in Europe and Oceania and the Mazda6 in Europe, as well as additional CX-7 exports to Europe, and increased shipments of the CX-9 and other models to North America.
On a market basis, exports to Europe, Oceania and other markets (the Middle East and Asia) were healthy.

 

[Exports of key models in February 2008]

Mazda2: 10,672 units (up 1271.7% year-on-year)
Mazda6: 12,176 units (up 44.8% year-on-year)
CX-7: 6,220 units (up 47.7% year-on-year)
CX-9: 4,687 units (up 31.8% year-on-year)

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