For Your Information
Strong Kickoff to All-New Mazda Atenza Sales in Japan
HIROSHIMA, Japan—Mazda Motor Corporation has announced that as of February 27, 2008, total orders in Japan for the all-new Mazda Atenza (known overseas as the all-new Mazda6) reached 4,500 units. This result is three times the monthly sales target, achieved in approximately one month since the Atenza was launched in Japan on January 29, 2008. The all-new Mazda Atenza inherits and advances the first generation model’s sporty styling and exceptional driving performance, and fully meets the needs of today with substantially enhanced environmental, safety and comfort levels. The embodiment of Zoom-Zoom evolution, the all-new Atenza has already won high public acclaim, which is reflected in its strong sales.
To date, orders have been evenly spread among the three body styles: Sedan, Sport (five-door hatchback) and Sport Wagon. Orders for the premium grades have been high, with approximately 60 percent of Sedan customers opting for the 25EX grade, and about 50 percent of Sport and Sport Wagon customers selecting the 25S grade. Although the all-new Atenza is targeted mainly at males in their 30s to 50s, orders have been placed by a wide range of people. Customer feedback indicates that the main reasons for choosing the all-new Atenza are its design, stable ride, quiet cabin and spacious cargo area. The convenience of the newly developed CF-Net and the added affordability due to regular gasoline being the recommended fuel were also cited.
The most popular exterior colors are Crystal White Pearl Mica for the Sedan, Sparkling Black Mica for the Sport and Stormy Blue Mica for the Sport Wagon. The most preferred factory-installed options have been the Clear View package*, selected by 90 percent of customers, the Mazda G-BOOK Alpha-compatible HDD navigation system, chosen by 50 percent of customers, and the eight-speaker Bose® AudioPilot surround sound system, chosen by approximately 30 percent of customers.
Mazda’s managing executive officer in charge of domestic business, Masazumi Wakayama, said, “The all-new Mazda Atenza has been very well received by customers thanks to the substantial improvements that were realized. The new Atenza meets all of today’s needs yet still retains the sporty individuality of the original model. Going forward, we will strive to advance our product-led brand enhancement in order to achieve the targets set out in the new mid-term Mazda Advancement Plan.”