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Mazda Production and Sales Results for January 2008 (Flash Report)

Mazda Motor Corporation’s production and sales results for January 2008 are summarized below.


I. Production

  Breakdown January 2008
Units YoY
Change (%)
Passenger Cars 88,404 +20.8
Commercial Vehicles 3,576 +9.9
Total 91,980 +20.3
Passenger Cars 24,291 -9.0
Commercial Vehicles 5,904 -18.2
Total 30,195 -11.0
Passenger Cars 112,695 +12.8
Commercial Vehicles 9,480 -9.5
Total 122,175 +10.7

Note: As of January 2007, overseas production figures are based on Mazda brand units coming off the production line (does not include CKD kits).


1. Domestic Production
Additional production of the all-new Mazda2 (known as the Mazda Demio in Japan) bound for Europe and increased production of the Mazda6 (Atenza), CX-7 and MX-5 (Roadster), among other models, led to a 20.3% rise in total domestic production compared to January 2007.


[Domestic production of key models in January 2008]

Mazda2 (Demio): 14,654 units (up 169.3% year-on-year)
Mazda6 (Atenza): 14,723 units (up 49.0% year-on-year)
CX-7: 6,593 units (up 25.7% year-on-year)
MX-5 (Roadster): 3,984 units (up 31.7% year-on-year)


2. Overseas production
Although production of the Mazda6, Mazda3, Tribute and other models was healthy, total overseas production in January 2008 was down 11.0% year-on-year due to the end of production of Familia and Premacy models in China since FAW established itself as an independent brand.


[Overseas production of key models in January 2008]

Mazda6: 14,983 units (up 10.1% year-on-year)
Mazda3: 4,324 units (up 86.1% year-on-year)
Tribute: 2,571 units (up 15.9% year-on-year)
BT-50: 5,904 units (down 3.0% year-on-year)


II. Domestic sales

  Breakdown January 2008
Units YoY
Change (%)
Passenger Cars 18,401 +1.5
Commercial Vehicles 2,688 -10.5
Registration Total 16,317 +0.3
Micro-mini Total 4,772 -1.9
Total 21,089 -0.2

Despite brisk sales of the Mazda2 (Demio), MPV and Mazda5 (Premacy) due to the new model effect, domestic sales decreased slightly, down 0.2% year-on-year in January 2008.
Mazda’s registered vehicle market share was 6.8%, down 0.2 points on January 2007, with a 3.5% share of the micro-mini segment (unchanged from last year) and a 5.6% total market share, which is down 0.1 points over last year’s result.


[Domestic sales of key models in January 2008]

Mazda2 (Demio): 5,656 units (up 23.7% year-on-year)
Mazda5 (Premacy): 2,453 units (up 11.6% year-on-year)
MPV: 2,306 units (up 17.2% year-on-year)


III. Exports

  Breakdown January 2008
Units YoY
Change (%)
EXPORTS Passenger Cars 72,013 +5.8
Commercial Vehicles 311 -38.2
North America 23,746 -11.4
Europe 29,591 +7.3
Oceania 6,542 +47.4
Others 12,445 +27.0
Total 72,324 +5.4

Exports increased over the same period last year, up 5.4% over January 2007, mainly due to brisk sales of the Mazda2 and increased shipments of the all-new Mazda6, which has commenced sales in Europe.
On a market basis, exports to Europe, Oceania and other markets (the Middle East, Asia and Latin America) were healthy.


[Exports of key models in January 2008]

Mazda2: 8,910 units (up 903.4% year-on-year)
Mazda6: 11,728 units (up 11.0% year-on-year)
CX-7: 5,861 units (up 11.9% year-on-year)
MX-5: 3,785 units (up 21.1% year-on-year)

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