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2007/04/23


Mazda Reports Global Sales for Fiscal Year 2006

- Best sales in the US market in 12 years
- Best sales in the European market in 15 years
- Highest-ever sales results in ten countries

 

HIROSHIMA, Japan—Mazda Motor Corporation today announced that its global retail sales volume was over 1.3 million vehicles in fiscal year (FY) 2006. Mazda posted its best FY sales results in the US market since 1994 and also achieved its best performance in Europe since 1991. In addition, a total of ten overseas markets* achieved best-ever sales results in FY2006.

 

Mazda’s global retail sales in FY2006 were 1,301,581 units, up 2.0 percent over FY2005 results, driven by continued brisk sales of the Mazda3 (known as the Axela in Japan) and Mazda5 (Premacy) in global markets.

 

In North America, sales performance in the US market was up 7.3 percent versus the prior year with FY2006 sales of 280,589 units, marking the best performance in 12 years. Canada celebrated an all-time sales record in 2006 with 83,624 vehicle sales, an increase of 4.2 percent over 2005. At 9,819 unit sales for the full year, Mazda achieved excellent results in Mexico with sales of over four times the prior fiscal year’s result.

 

Mazda set all-time FY sales records in four markets in Europe, viz.: the UK, Russia, Spain and Portugal. Other key markets posting excellent year-on-year sales results included Germany, France and Austria. In Europe, Mazda reported its highest fiscal year sales volume in 15 years, selling 301,167 vehicles in FY2006, a 6.7 percent increase over the prior year.

 

Mazda also enjoyed record sales growth in Oceania, achieving another year of record sales in Australia in FY2006 with 67,225 new vehicles sold, an increase of 2.7 percent on 2005. New Zealand also saw record numbers with 6,351 unit sales, up 4.5 percent on the prior year.

 

“FY2006 was a great sales year for Mazda. We sold over 1.3 million vehicles globally, enjoyed record-breaking sales in ten countries, and achieved continued sales growth in North America and Europe,” said Daniel T. Morris, Mazda Senior Managing Executive Officer responsible for Mazda’s Marketing, Sales and Customer Service Division.

 

“These achievements are a testament to the entire Mazda team and our dealer partners worldwide. I am particularly pleased that our products have been so well received by our customers,” stated Morris.

 

“We face a challenging global sales environment, but are renewing our efforts under our Mazda Advancement Plan to focus on improving our brand and striving for excellence in all aspects of our business. Going forward, we are confident that we’ll provide our customers with the high quality products and aftersales service they demand...and deserve,” said Morris.

 

FY2006 Retail Sales by Region

  Sales Volume Y-O-Y change
North America (including Mexico) 380,002 +8.0%
Europe 301,167 +6.7%
Japan 260,610 -8.6%
China 129,128 -0.7%
Other regions 230,674 +1.5%
Global Sales Volume 1,301,581 +2.0%

* The UK, Spain, Russia, Portugal, Canada, Australia, New Zealand Venezuela, Ecuador, Morocco.

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